Why Study Business Analytics
Despite substantial increases in the ability to capture and store data, many businesses continue to make their decisions based on historical preferences and outdated models. This often happens because companies have an abundance of data but lack the ability to turn that data into useful knowledge. To turn data into knowledge, organizations need managers and leaders who combine solid business and communication skills with an analytics mindset.
The Business Analytics Graduate Certificate is a STEM-designated program that trains students to be the data-savvy managers that today’s marketplace demands by teaching students to apply science, technology, engineering and mathematics skills to business applications. These skills allow students to help companies optimize their performance by reducing risks and making data-driven decisions that ultimately lead to greater success.
Academic Requirements
All candidates pursuing this certificate are required to complete four courses (12 credit hours) beyond the typical core coursework with a GPA of 3.0 or better across the four courses. Specific course requirements for the certificate vary depending on the program of enrollment.
includes One-Year MBA, International MBA and Professional MBA
To obtain the certificate, students must take ALL of the following three courses:
- MGSC 777: Advanced Quantitative Methods in Business
- MGSC 790: Data Resource Management
- MKTG 708: Customer Relationship Management and Data Mining
OR
MKTG 740: Digital Marketing & Social Media Analytics
In addition, students must choose ONE of the following courses:
- ACCT 737: Accounting Information Systems from a Strategic Perspective
- CSCE 587: Big Data Analytics
- ECON 736: Applied Econometrics
- FINA 746: Risk Management
- FINA 772: Student-Managed Investments
- IBUS 739: Design Thinking for Global Business (DT4GB)
- IBUS 740: Data Analytics for International Business
- MGMT 737: Human Resources Experiential Project
- MGSC 778: Revenue Management
- MGSC 796: Information Systems
- MKTG 702: Marketing Research
- MKTG 715: Pricing Strategy and Analysis
- MKTG 717: Fundamentals of Marketing Analytics
To obtain the certificate, students must take ALL of the following two courses:
- MGSC 777: Advanced Quantitative Methods in Business
- MGSC 790: Data Resource Management
In addition, students must choose two of the following courses:
- ACCT 737: Accounting Information Systems from a Strategic Perspective
- CSCE 587: Big Data Analytics
- ECON 736: Applied Econometrics
- FINA 746: Risk Management
- FINA 772: Student-Managed Investments
- IBUS 739: Design Thinking for Global Business (DT4GB)
- IBUS 740: Data Analytics for International Business
- MGMT 737: Human Resources Experiential Project
- MGSC 778: Revenue Management
- MGSC 796: Information Systems
- MKTG 702: Marketing Research
- MKTG 708: Customer Relationship Management and Data Mining
OR
MKTG 740: Digital Marketing & Social Media Analytics - MKTG 715: Pricing Strategy and Analysis
- MKTG 717: Fundamentals of Marketing Analytics
Who Should Apply
The program is open to current graduate students at the Darla Moore School of Business and USC. Those interested in expanding their knowledge and understanding of data reporting, software and analysis to provide actionable insights to their company or industry are encouraged to apply.
International Students
Due to the program’s STEM designation, international students pursuing the certificate in the United States on an F-1 Visa are eligible to extend their Optional Practical Training (OPT) by 24 months. Learn more about international student services and requirements.
How to Apply
Current Moore School Graduate Students
Current Moore School students need to complete a concurrent enrollment form. Contact your program director with any questions.
USC (Non-Moore School) Students
Students who are not currently enrolled in a graduate program at the Darla Moore School of Business need to apply through the Graduate School at USC. The program has a rolling deadline. You may apply at any time.