Why Study International Market Development
Designed for current graduate students and working professionals, the International Market Development Certificates provides students with the opportunity to build specialized knowledge in international market development within the context of contemporary social, environmental and economic challenges.
Students learn to identify market development opportunities by studying the institutional, economic and sociocultural considerations within foreign markets and learn about market and organizational trends in both developed and developing countries. Through the program, students develop the contextual knowledge required to enhance the well-being of market development organizations and the communities they serve around the world.
Academic Requirements
To enroll in this program, participants must have a bachelor’s degree and basic knowledge of the frameworks and theories of marketing management. All candidates pursuing this certificate are required to complete four courses (12 credit hours) beyond the typical core coursework with a GPA of 3.0 or better across the four courses.
Required Courses (3 credits)
Core Courses
- DMSB 716: Global Marketing Management
OR - IBUS 702: International Marketing
Electives (9 credits)
Choose three courses from the list below:*
- IBUS 521: Ethnographic Methods in International Marketing
- IBUS 708: International Business Legal Environments
- IBUS 709: International Intellectual Property Management
- IBUS 715: Foreign Market Entry and Growth
- IBUS 738: International Business and Sustainable Development
- IBUS 739: Design Thinking for Global Business
- IBUS 790: Specialized Study in International Business
* Electives are subject to approval by the International Business Department Certificate Committee; students may request that other courses be substituted for the courses listed above. Relevant graduate coursework may apply towards Moore School graduate programs, subject to the associated program faculty director review and approval.
Who Should Apply
The program is open to current graduate students at the Darla Moore School of Business as well as working professionals and any interested members of the public who are not involved in degree programs. Those interested in global management careers with business, government or nonprofit organizations are encouraged to apply.
How to Apply
Current Moore School Graduate Students
Current graduate students need to complete a concurrent enrollment form. Contact your program director with any questions.
Non-Moore School Students / Non-Degree Seeking Students
Students who are not currently enrolled in a graduate program at the Darla Moore School of Business need to apply through the Graduate School at USC.