University of South Carolina

USC invites community to vote for best Super Bowl ad

While the Green Bay Packers and Pittsburgh Steelers compete for the attention of viewers in Super Bowl XLV Sunday, Feb. 6, the real players -- Doritos, Pepsi and Budweiser -- will compete for the top prize, the coveted advertising championship and the Cocky Award.

The community is invited to join University of South Carolina students in Bonnie Drewniany’s “Super Bowl of Advertising” class in casting their ballots for the best Super Bowl XLV commercial during the game.

More than 60 students and faculty in the School of Journalism and Mass Communications will gather at Newsplex in the SC-ETV building for Cocky’s Super Ad Poll to watch the game and critique this year’s crop of Super Bowl commercials. They’ll use special remote controls to evaluate commercials on likeability, persuasiveness and brand identity.

Others can vote online on the website- and return Monday, Feb. 7, to find out the winning ads.

Each year, the advertising team that creates the winning commercial is invited to campus to receive the coveted Cocky Award and share behind-the scenes stories in the making of the commercial.

Doritos brand manager Stuart Beck and ad creator Cole Koehler claimed last year’s Cocky Award for “Snack Attack Samurai,” the first consumer-generated spot ever to win the annual Ad Poll.

Professor Drewniany, who has studied Super Bowl advertising for nearly 20 years, has taught the journalism course for eight years. The course, which covers advertising principles and the relationship between culture and advertising, includes the annual Ad Poll and Cocky Award.

By Office of Media Relations

Posted: 02/03/11 @ 9:50 AM | Updated: 02/03/11 @ 4:41 PM | Permalink

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