University of South Carolina

Cocky’s Reading Express to be featured on national TV

A student-founded literacy outreach program at the University of South Carolina will be featured on the ESPN program “SEC Weekly.”

The segment on Cocky’s Reading Express will be part of the show’s academic special program debuting at 9 p.m. Wednesday, June, 8, on ESPNU.

USC students, along with their world-famous mascot Cocky, travel to schools in underserved areas of South Carolina to read to schoolchildren and teach them the importance of reading. Cocky gives each child a book as part of the program.

Student Government at the University of South Carolina started Cocky’s Reading Express in 2005. Since then, the group has visited more than 30 counties and distributed more than 30,000 books.

“Right now we are working with several grant providers, and it’s great to be able to show them the impact that we are having statewide,” said Kim Jeffcoat, the program’s coordinator. “We also like to show the folks of South Carolina what we do and allow them to take part in the program.” Cocky’s Reading Express receives dozens of school visit requests each semester. The ESPN crew taped the USC students in April when they visited Carver Lyon Elementary in Columbia’s Waverly community.

This national exposure could help with plans to expand the program.

“Cocky’s Reading Express is focusing on a holistic literacy approach. We are developing new programs to address financial literacy, nutritional literacy and healthcare literacy,” Jeffcoat said.

Cocky’s Reading Express is a collaboration of the University of South Carolina Student Government and the university’s School of Library and Information Science.


Posted: 06/03/11 @ 3:50 PM | Updated: 06/08/11 @ 5:03 PM | Permalink