'No Limits' blueprint earns national recognition
By Glenn A. Hare, firstname.lastname@example.org
The story of how a grandfather’s suffering inspires Alzheimer’s research and the story of how severe poverty in Africa lead a graduate to take matters into her own hands have earned the University of South Carolina national recognition from the Council for the Advancement and Support of Education (CASE).
CASE recently awarded USC’s Division of Communications the Circle of Excellence Gold Award for Institution Wide Branding Program for 2013. The award recognizes Carolina’s Integrated Marketing and Communications Plan (IMC), the blueprint behind the university’s No Limits branding/marketing initiative.
“This surpasses even my own high expectations,” said university President Harris Pastides. “The Division of Communications has brought genuine esteem and recognition to us and, importantly, the awards recognize the creativity and marketability of the plan.”
Developed in 2011 and launched last year, No Limits captures the individuality of USC students and alumni, faculty and staff as well as donors and friends through their stories. Stories that illustrate how expectations are exceeded, goals are realized and boundaries are pushed and even how ordinary circumstances can make extraordinary differences in the lives of South Carolinians and others around the world.
Other No Limits stories showcase the healing hands of nurses at the College of Nursing’s Children and Family Healthcare Center in Columbia, an undergraduate commitment to the Boys and Girls Club and a staff member who’s enthusiasm for beautiful environments keeps the campus blooming year-round.
Graphically the campaign also features the No Limits tag line, eye catching photography and the university mascot’s iconic tail feathers prominently displayed on a field of garnet.
Of the total entries in the CASE Circle of Excellence Competition, less than 100 received either a grand gold or gold award, with USC earning the only gold award in the branding category.
“This recognition by our peers speaks volumes to the professionalism, dedication and expertise of the communications group here at USC,” said Pete Killian, the director of Strategic Marketing and Creative Services at Carolina. “I am extremely proud of our accomplishments this year and feel confident in the team’s ability to accomplish even greater things going forward.”
The No Limits campaign has been advertised throughout South Carolina. A television spot was aired during football and basketball seasons, and viewed nationally. What’s more, billboards touting Carolina’s national rankings in international business education, top honors college as well as USC’s research endeavors and economic impact were displayed throughout the state’s interstate highway system.
In addition to earning CASE’s top national branding award for 2013, the Division of Communication also won numerous accolades at the CASE III Regional Award Competition. Those awards include:
--GRAND AWARD: Publications/Print and/or Digital, University, Low Budget – Carolina on King Topic Card Series
--GRAND AWARD: Advertising/Individual Ads, Print – University of South Carolina College World Series Ad
--GRAND AWARD and AWARD OF EXCELLENCE: Graphic Design/Design for Print and Digital, Multipage Publications/Folders – 2012-2013 Freshman Recruitment Series.
--AWARD OF EXCELLENCE: Advertising/Individual Ads, Print – Capital One Bowl Ad
--AWARD OF EXCELLENCE: Program and Projects, Communications and Marketing Program – Carolina on King, the University of South Carolina’s Welcome Center in Charleston
--AWARD OF EXCELLENCE: Graphic Design, Design for Print and Digital, Single-Page Publication – USC homecoming brochure
--SPECIAL MERIT AWARD: Electronic/Digital Website or Microsite, Alumni Website or Microsite – Carolina on King microsite
The Council for Advancement and Support of Education is a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas. CASE helps its members build stronger relationships with their alumni and donors, raise funds for campus projects, produce recruitment materials, market their institutions to prospective students, diversify the profession, and foster public support of education.
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