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$500,000 gift establishes financial-journalism endowment

During a time when financial news is dominating front pages of newspapers and newscasts, an alumnus of the University of South Carolina has established an endowment to enhance the teaching and learning of business and financial journalism.

Columbia native and 1949 alumnus Kenneth W. Baldwin Jr. has given a $500,000 gift to the university’s School of Journalism and Mass Communications to establish the Baldwin Business and Financial Journalism Endowment Fund. It is the school’s largest gift to date that is aimed at teaching and learning.

University officials announced the gift Monday (March 30) prior to a panel discussion on financial journalism that was to take place as part of the College of Mass Communications and Information Studies’ I-Comm Week.

“I was thrilled last fall to learn of Ken’s interest in establishing this gift,” said Dr. Carol Pardun, director of the School of Journalism and Mass Communications. “We could not have realized at the time how truly timely its purpose would be given the current economic climate.

“Financial literacy is integral to an informed citizenry, especially in today’s uncertain times,” she said. “We will be forever grateful for Ken Baldwin’s foresight, passion and commitment to our students, and we look forward to seeing how his generosity will positively impact our school in the years to come.”

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About Kenneth W. Baldwin Jr.

  • Education: South Carolina Class of 1949, journalism graduate
  • Military: Army Air Corps in World War II
  • Professional: WACA radio in Camden, SC, The Associated Press, Greenwood (SC) Index-Journal, The Columbia (SC) Record, WCOS-AM-FM-TV, Columbia, SC and Landmark  Communications (Norfolk, VA, and Greensboro, NC)
  • Personnel and human resources: Personnel Director of Landmark's Greensboro News & Record after earlier positions in both personnel and news in Norfolk
  • Read a profile of Baldwin

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