University of South Carolina

Continued: $500,000 gift


Distinguished journalism career

Baldwin, a former business editor and executive at the Norfolk, Va.-based Landmark Communications media company, said he established the endowment to help sharpen young journalists’ understanding of and reporting on business and financial matters and the impact of those matters on consumers and taxpayers.

“Journalists today need business savvy and must have the tenacity to ask the right questions and dig deeper in filling their watchdog role,” said Baldwin, who retired in 1986 from Landmark and lives in Blythewood.

The income generated from the endowment will provide students with training that will support research, symposia, lecturers, visiting professors, student assistantships and related programs.

Baldwin credits his passion for journalism to Carolina English professor Dr. Havilah Babcock, who instilled a love and appreciation for language and grammar.

“What I learned from Professor Babcock, I have used throughout my life,” Baldwin said. “He was a wonderful professor. I’ve been very blessed, in particular by the growth and success of Landmark and The Weather Channel.”

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About Kenneth W. Baldwin Jr.

  • Education: South Carolina Class of 1949, journalism graduate
  • Military: Army Air Corps in World War II
  • Professional: WACA radio in Camden, SC, The Associated Press, Greenwood (SC) Index-Journal, The Columbia (SC) Record, WCOS-AM-FM-TV, Columbia, SC and Landmark  Communications (Norfolk, VA, and Greensboro, NC)
  • Personnel and human resources: Personnel Director of Landmark's Greensboro News & Record after earlier positions in both personnel and news in Norfolk
  • Read a profile of Baldwin

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