University of South Carolina

USC shares stories statewide with campaign launch

By Liz McCarthy,, 803-777-2848

Toriah Caldwell refuses to give up on the people living in some of Columbia’s poorest neighborhoods. Caldwell and her colleagues at the Children and Family and Healthcare Center, a nurse-run medical practice on Two Notch Road, instead provide an important alternative to emergency room care.

Beginning this week Caldwell’s story – and many other stories like it – will be told in media outlets across the state. As a part of the ongoing integrated marketing campaign, the university’s No Limits stories will be shared statewide – from the Lowcountry to the Upstate – in various media for the next four months.

You’ll see stories in newspapers and online ads. You’ll hear these updates on Pandora online radio stations. Visitors will see the iconic garnet and black and the Gamecock tail feathers on major interstates entering South Carolina.

You’ll even hear the familiar alma mater in our ad just before halftime during the Super Bowl Feb. 3.

The campaign continues to honor the individuals who work, study, teach and graduate from our university. It tells the stories of these unique individuals who all have a journey, a perspective or a transformation made through their experiences at USC.    

To see more of the individuals’ stories or to submit your own visit

News and Internal Communications

Posted: 01/30/13 @ 12:00 AM | Updated: 01/31/13 @ 9:15 AM | Permalink