The University has named an Ohio State University marketing executive to the newly created post of associate vice president for marketing and communication.

Gary D. Snyder, director of communications and marketing at OSU's College of Medicine since 2001, will join USC in September and oversee the creation and implementation of a strategic marketing and communications program for the University.

Brad Choate, vice president for University Advancement, said Snyder will be a valuable member of USC's advancement team.

"Gary has the knowledge and experience to oversee a large-scale, institutional communications program that will convey to key audiences the many outstanding things taking place here at Carolina," Choate said. "His credibility, integrity, and enthusiasm will make him a strong leader and a valuable member of the advancement team as the University prepares to fulfill ambitious plans over the next few years."

Snyder said he was eager to be part of USC's advancement efforts.

"While there's strong competition among universities for attracting top students, excellent faculty, and funding, the University of South Carolina is well positioned to expand its national stature and success," Snyder said. "I look forward to being part of President Sorensen's exciting plan to advance the University and to improve the lives of individuals in South Carolina and beyond."

At Ohio State, Snyder was responsible for the creation and direction of a communications and marketing plan for the highly ranked College of Medicine, the School of Allied Medical Professions, and the School of Biomedical Sciences. Under his leadership, the school experienced a dramatic increase in student applications and academic quality, private giving, and a jump in national rankings and reputation.

Snyder earned his bachelor's degree in journalism from Ohio University and expects to earn a master's degree in journalism and health marketing in August from Ohio University. He also taught the "Marketing Health Care Services" course in the School of Public Health while at Ohio State.

Before joining Ohio State, Snyder was at Ohio University, where he directed national marketing for a consortium of hospitals and medical schools and managed media relations and publications for the medical school. He is a member of the Council for Advancement and Support of Education, the Association of American Medical Colleges, and the Public Relations Society of America.

He is married to Lisa Lopez Snyder, a healthcare writer and editorial consultant.

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