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Communications and Public Affairs

Brand Toolbox

The brand toolbox is your go-to resource for creating university-focused communications. Whether you’re looking for a logo, designing a flyer, creating a PowerPoint presentation or writing an alumni profile story, the toolbox helps you define your audience, focus your message and tell the university’s story in a fresh, compelling way.

Brand Training

Learn all about the refreshed South Carolina brand platform and how to create effective communications that resonate with our audiences.

The University of South Carolina brand story began in 1801 and endures today in a comprehensive marketing platform that's been redefined for modern communications. Access the brand components you need to craft effective communications at every stage from strategy to training in the brand toolbox.

Step 1


Understand the foundation of all marketing efforts in our refreshed brand strategy and brand platform. Learn how we articulate our unique point of view and, more importantly, create lasting bonds with our unique audiences.

Step 2


Learn the many ways our brand platform can be used to elevate our strengths and inspire our messaging. Get details about creating consistent communications whether you're working on a magazine ad, website or social media post. 

Step 3


Build branded communications using our suite of online resources. Access pre-built resources including templates and stationery or customize your designs with brand elements including typography and visuals.