Skip to Content

Communications and Marketing


Graphic elements of the University of South Carolina brand work with the voice to round out the university's identity. From a family of marks and typography to riveting photo and video styles, visuals bring South Carolina's distinctive promise and personality to life.

Pulling It All Together

The university's brand strategy does more than inspire the look, feel and tone of communications. It's the foundation of South Carolina's identity. Creating engaging, consistent messages that connect the university with our audiences relies on a visual palette that includes: 


supporting information for brand training

Brand Training

Take a deep dive in our refreshed brand identity. Our brand training teaches you how to create compelling South Carolina communications from strategy to social media.



Challenge the conventional. Create the exceptional. No Limits.