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Communications and Marketing


Graphic elements of the University of South Carolina brand work with the voice to round out the university's identity. From a family of marks and typography to riveting photo and video styles, visuals bring South Carolina's distinctive promise and personality to life.

Pulling It All Together

The university's brand strategy does more than inspire the look, feel and tone of communications. It's the foundation of South Carolina's identity. Creating engaging, consistent messages that connect the university with our audiences relies on a visual palette that includes: 

Brand Visual Exploration

Explore how the visual components of South Carolina's brand can work in unison and apart. Visuals are an engaging way to elevate your communications and connect with your audiences.


supporting information for brand training

Brand Training

Take a deep dive in our refreshed brand identity. Our brand training teaches you how to create compelling South Carolina communications from strategy to social media.

Challenge the conventional. Create the exceptional. No Limits.