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My Palmetto College

USC Palmetto College commercial campaign earns high honors at 35th Annual Telly Awards

The commercial production company Dust of the Ground, in conjunction with creative minds within USC Palmetto College and University Communications, earned a 2015 Telly Award for the USC Palmetto College commercial campaign at the 35th Annual Telly Awards.

The Telly Award is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional and cable TV commercials and programs.

Specifically, Dust of the Ground, the University of South Carolina and USC Palmetto College earned the Silver Telly Award in the category of “Regional TV & Multi- Market Cable – Campaign – Business-to- Consumer.”

The Silver Telly Award is the highest level of achievement given for commercial work; the Gold is only given as lifetime achievement work to individuals.

The USC Palmetto College Online commercial campaign was chosen for a Silver Telly Award from among 12,000 entries from all 50 states and numerous countries.

The team from Dust of the Ground (a group of young USC alumni) delivered the official Telly trophies to Palmetto College and University Communications personally after the win.

“We’re proud of the accomplishment and the impact that our commercials have in the markets in which they air,” said USC Palmetto College Chancellor Susan Elkins.

“In fact, there are recorded spikes for inquiries and enrollments during the periods in which our commercials air on broadcast and cable television, as well as in the form of preroll video.”

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