Dr. McBride is the Professor and Grace Crum Rollins Chair in Behavioral Sciences and Health Education at Rollins School of Public Health, Emory University.  Prior to her position at Emory, she served as founding chief and senior investigator of the Social and Behavioral Research Branch from the National Human Genome Research Institute of the National Institutes of Health.

McBride's research focuses on innovative public health interventions to promote risk-reducing behaviors, specifically using genetic information to motivate healthy behaviors. Genetic information, scientists believe, eventually will allow lifestyle interventions to be personalized to make compliance with healthy behaviors easier.  Health information technology and genomics offer the potential to transform lifestyle intervention approaches.