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October 24 Tech Tuesday Talk: Colleen McBride on breakthroughs in behavioral science

A South Carolina SmartState Center

Invites you to



Date: Tuesday, October 24
 Time: Noon
 Place: Discovery 1, 915 Greene Street, Room 140
Speaker: Colleen McBride, PhD

"Prospects for Breakthroughs in Behavioral Science: 
Is There a Role for Genomics?"


Dr. McBride is the Professor and Grace Crum Rollins Chair in Behavioral Sciences and Health Education at Rollins School of Public Health, Emory University.  Prior to her position at Emory, she served as founding chief and senior investigator of the Social and Behavioral Research Branch from the National Human Genome Research Institute of the National Institutes of Health.

McBride's research focuses on innovative public health interventions to promote risk-reducing behaviors, specifically using genetic information to motivate healthy behaviors. Genetic information, scientists believe, eventually will allow lifestyle interventions to be personalized to make compliance with healthy behaviors easier.  Health information technology and genomics offer the potential to transform lifestyle intervention approaches.

Tech Tuesday Talks is a free, monthly seminar series bringing together researchers from across the USC campus who share an interest in technology-assisted health promotion and disease prevention interventions and research.  The series presents a forum to learn about one another’s work, spark collaborations, as well as introduce students to the ongoing research conducted on the USC campus which incorporates technology in health promotion.  All interested faculty, staff, students and the general public are invited to attend.  Tech Tuesday Talks are presented on the fourth Tuesday of the month in Discovery I Building, Room 140 at noon.  To learn more, visit or contact

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