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March 31-April 4, 2008
Telling Our Story
- Instant Replay
I-Comm Week 2008
From the $5 million Diet Pepsi Max ad that won the coveted Cocky
Award for the best Super Bowl ad to a symposium in Second Life
where the “linden” is the coin of the realm, this year’s
I-Comm Week told the story of the College of Mass Communications
and Information Studies through the eyes of the college’s
students, faculty, alumni, professional friends and a few avatars.
“Telling
Our Story” was the theme for the fifth annual I-Comm Week. That’s “I” as
in information and “Comm” as in communication. The spring celebration
draws the college’s two schools together much as the real world is converging
all of us along the information-communication continuum.
These are
tumultuous, but exciting times in the communications industry where
many of our graduates find themselves. New technologies are creating
a shift from conventional media, such as newspapers, to multimedia
organizations. Visual communications is the fastest growing major
in our School of Journalism and Mass Communications. A new undergraduate
major in information science will debut in the fall in the School
of Library and Information Science. Yes, there are jobs—good jobs--
for graduates in both of these fields.
You can see
much more about the I-Comm Week events here, including video clips
from some of the presentations. The week was best encapsulated
at our Deans’ Lecture
by C-SPAN founder and chairman Brian Lamb who recounted the seemingly improbable
success story of C-SPAN’s nearly 30 years as the nation’s chronicler
of governmental and political events.
As one student summarized the lecture: "Brian Lamb made
me realize that whatever goal I have for my future involves many
obstacles, and although there are always people that are going
to say no, when you press on, it will all work out in the end."
We press on,
too. At week’s end, we celebrated I-Comm Week’s fifth “birthday,” blew
out the candles, ate cake and started thinking about next year.
Charles Bierbauer
Dean
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| Monday,
March 31
|
Rome
Hartman (bio)
Executive Producer
BBC Worldwide

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More Photos> |
Watch
Video Recap>
The
View from Rome
Student Comments:
"I liked that he presented the flourishing and
dying side of broadcast journalism. He gave good advice on
trying to watch serious journalism along with watching comedy
journalism because both can be informative."
"This was a great presentation, very informative. It
was awesome to hear that minute-by-minute ratings sway news
judgment. No one, except Rome Hartman, seems to want to admit
that."
"I like how Mr. Hartman argued two sides of an argument,
rather than just one. He was very charismatic and interesting."
"Hartman gave an interesting perspective on journalistic motivation
versus commercial motivation in broadcast decisions."
"Hartman gave an interesting perspective on journalistic motivation
versus commercial motivation in broadcast decisions." |
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Nancye
Bailey (bio)
President
Carolina Event Consultants

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Event Management:
The Good, The Bad and The Ugly
Student Comments:
"Nancye was really down to earth with some great
insight on the reality of having your own event management
company. She had a great attitude and it was good to hear
that it’s not always glamorous, but it is possible
to be successful with a family."
"She was a very real speaker. I think that it is
great that someone, a student just like us, has been able
to become successful at doing something she loves. I think
the greater message is that you have to be happy doing
your job."
"She was wonderful! Her comments on the importance
of networking were very helpful."
"I thought Mrs. Bailey’s presentation was very
informative. She used a lot of good examples to expand
upon a point. She really showed that event planning is
very detailed oriented, but can also be a lot of fun." |
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More Photos> |
CMCIS Alumni Society
Social
The College of Mass Communications and Information Studies
Alumni Society gathered at Jillian’s to meet other
alumni in the Midlands and to hear about some exciting
things taking place at the college.
The Alumni Society plans to continue having these types
of socials for alumni. If you are interested in helping
plan or host a social, please contact Elaine Taylor at
etaylor@sc.edu. |
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| Tuesday,
April 1
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Mike
Boulia (bio)
Senior
Vice-President/Creative
Director
BBDO-NY

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Watch
Video Recap>
Cocky
Award for Best Super Bowl Commercial
Student Comments:
"I enjoyed this presentation because the speaker
broke down the steps in creating the commercial, even down to
the daily schedules. He explained the process in a realistic
way. The commercial made for Diet Pepsi is hysterical and definitely
deserves the Cocky Award."
"I thought Mike’s job description was really interesting.
To actually hear what someone in this field does was pretty
cool. I liked how they “test” the ad by the video
clips. Mike was very down-to-earth and laid back. The clips
were great."
"It was so interesting to hear the “behind the
scenes” aspect of the Diet Pepsi Max commercial, especially
since I have seen it on TV and never thought about all the
places and people that were involved. It definitely made me
more interested in my major."
"I thought the presentation was extremely insightful
as it showed us how much time, effort and money goes into making
something as brief as a 60 second commercial. I thought Mike
was a real down to earth person. I thought he did a great job
with not only the commercial, but also relaying his experiences
to the people in the audience." |
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Mitch
Weiss (bio)
2004 Pulitzer Prize winner and
Associated Press correspondent in Charlotte

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Watch
Video Recap>
Why the Role
of Watchdog Journalism is More Important Than Ever
Student Comments:
"Very inspiring speaker. He told stories like
a stream of consciousness and didn’t lecture, which
was great. You felt like he was talking to you, not at you.
I’m a Vis Comm major and he rekindled my love for reporting
and journalism."
"I liked the fact that he stressed the importance
of exposing the truth regardless of circumstances. He made
me realize that I, as a future journalist, am the voice
of the people. His scenario on the poultry industry was
interesting. I did not realize discriminatory acts took
place in this field."
"The information that was given kept the presentation
going. The more in-depth he got, the more I wanted to listen.
Watchdog journalism is where it’s at."
"The presentation was very well done, making many
valid points while showcasing a number of relevant and
controversial issues. The commentary on the Iraq War and
the state of the economy provided excellent examples of
the need for watchdog journalism in bringing the warning
signs of crisis to light. " |
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Jaime
Dugan (bio)
USC
public relations student and contestant

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Video Recap
Survivor:
China
Student Comments:
"It was interesting to hear Jamie say that public relations
helped her on Survivor. Usually you associate PR as more formal
and business-oriented. It was nice to get an honest and straight-forward
view of what reality TV is really like."
"Good example
of the manipulative techniques within the editing that let
the producers of the show form a plot. Interesting aspect on
the unrealistic side of reality TV."
"I thought it was interesting to hear Jamie’s
opinion on the editing of the show. She is so cute and bubbly
that hearing how mad and frustrated she got because of the
way the editors made her appear was interesting. She was
really brave to drop out of school in order to do the show
and luckily she did pretty well."
"She is a great person and seems like her experience was
very positive. Her views on reality TV seem to have dramatically
changed because of the editing process. Overall, great presentation
with good pictures."
"I really enjoyed this presentation. I like how she related
and told us how she used her PR skills while on the island.
It was also interesting to see how the media portrayed her
and the actual truth of what happened."
"Most interesting I-Comm yet!" |
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more photos> |
Second Life
- Connecting SLIS Alumni and Friends in a Virtual Environment
Notables included: Beth Bernhardt, ILL Librarian,
University of North Carolina-Greensboro; Stacia Clifton, Head
Librarian, United States Peace Corps; Sherre Harrington, Head
Librarian, Amherst College; Robert McDonald, Director
of Strategic Data Alliances, San Diego Computer Center; Angela
Megaw, Assistant Director of Libraries and Associate
Professor, Gainesville State College; Jenna Ryan, Science
Librarian, Louisiana State University; Xuemao (Shimo)
Wang, Head of Systems, Johns Hopkins University.
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|
| Wednesday,
April 2
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Chris
Winston (bio)
"Headmaster"
Big Lick U., and business editor for the Roanoke Times

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Principles
of Public Relations Class Presentation
Student Comments:
"It was really nice to hear about a newspaper
starting to get a competitive edge. It sounds like the site
will be a big success. I’ll even check it out!"
"I like how he was offering more questions instead
of telling us all the answers. He was very open to hearing
our opinions. I like that what he does involves college students.
"
"I thought it was extremely interesting. The presenter
was very personable and funny. I enjoyed it. I liked how he
explained the process of creating this linking database in
layman’s terms so that we weren’t all scratching
our heads trying to figure out what a bunch of technical jargon
means."
"I really liked this presentation. It gave me a greater understanding
of how these social networking and news sites work and how
they start and pick up momentum."
"It was cool to hear the behind-the-scenes view of a social
network class." |
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Richard
Amme (bio)
CEO
Amme & Associates,
Inc.

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more photos> |
Watch
Video Recap>
Media and
Crisis Management
Student Comments:
"Excellent speaker! Extremely informative. I feel
like I learned something that will help me for years to come.
I liked how he was hands on and didn’t just use a PowerPoint
and lecture at us. I hope he is brought back for many years."
"Mr. Amme gave a wonderful presentation that gave me
much insight into crisis communications. The fill-in-the-blank
handout was very helpful and I will definitely hang on to
it. Very engaging speaker."
"Very interesting. Bring him back!"
"Basically, if I have a crisis in any situation, even
personally in a business or at a party, I would let Rick
Amme take on the problem."
"You really know what you’re talking about! Great
examples and very interesting."
"Very informative. Information I gained is very useful
in our industry. This is one of my favorite I-Comm Week presentations." |
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Dr.
Paul Lieber (bio)
Assistant
Professor
School of Journalism and Mass Communications

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more photos> |
Watch
Breeze Video>
Public
Relations in the Information Age
Student Comments:
"I loved the explanation of the Moral Development theory.
I understand it now-it's when you make decisions based on
how much you value society."
"Answered my questions totally. I previously had him as
a teacher and he was as interesting then and he was just
as interesting today."
"As a first-year with limited knowledge on the topics at
hand, I felt this lecture was wholly informative and well
organized. I now feel that I have a better handle on how
to integrate information with communication." |
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Jane
Kinney Meyers (bio)
President
and Founder
The Lubuto Library Project

|
Watch
Breeze Video>
LISSA Symposium
Student Comments:
"Excellent content, great delivery. Thank you!"
"Thank you Jane! You've reawakened my passion for this cause!"
"Great concept of spreading humanity and literacy."
"I
was very interested in hearing about this project because
I am interested in Africa. I found Jane Meyers presentation
to be very informative and compelling. Also, I was struck
by how passionate she was - about reading, about the people
of Africa, and about The Lubuto Library Project." |
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Craig
Schreiber (bio)
Strategic
Account Manager
Progress Energy
 |
I Spent Ten Years
in the Ad Business and all I Got Was this Silly T-shirt
(and a bunch more)
Student Comments:
"Really fun. Very easy to relate to. Information is
simple, but helpful."
"Craig followed his first Magic Rule - “Take
your work seriously, but not yourself” and seemed credible."
"Craig’s stories were interesting and funny.
I think he did a good job giving examples of things you need
to know for the advertising and public relations business.
I liked his five rules. "
"Craig’s “5 Magic Rules” apply to
the workforce and everyday life. His witty outlook on life
definitely let us see his “me” brand that he
has created. The second rule, “know your audience” is
critical in succeeding. Advertising is a great degree of
knowing how to created brands, even for yourself."
"The presenter used a lot of humor to keep our attention.
He provided a good idea of what it will be like trying to
get a job out of college and what we should look for and
do in order to be happy and successful." |
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more photos>> |
CMCIS Alumni
Gathering
The College of Mass Communications and Information Studies
Alumni Society attended the USC vs. Davidson baseball game.
The event was held at the Gamecock VIP Rooftop Pavilion
along the first base line. Alumni and friends had a great
time cheering the team to victory and eating free popcorn
and peanuts.
The Alumni Society plans to continue having these types
of socials for alumni. If you are interested in helping plan
or host a social, please contact Elaine Taylor at etaylor@sc.edu. |
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| Thursday,
April 3
|
Kenneth
Kobré (bio)
Professor,
Inventor, Photojournalist
San Francisco State University

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photos> |
Watch Video Recap>
Video Plus Audio: Recipe for Success
(or Disaster)
Student Comments:
"I liked Dr. Kobré’s
presentation. Even though I am a PR major, he made the lecture
very interesting and explained the concepts clearly. "
"Kobré’s presentation was very informative and
taught me new information about video/sound that I could
understand even though I haven’t had any video classes
yet."
"I like the tips he gave about still images and voiceovers.
Natural sound evokes emotion and sound receptors to keep audiences
attention. I also enjoyed the demonstration/mini movie he
put together using the class."
"Very good demonstration. Made the crowd be active and participate.
Very useful information and learned a lot. He knew a lot about
what he was talking about – the microphones. I liked the exercise
he did with us. Overall very good!" |
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Jocelyn
Allen (bio)
Vice
President - Communications OnStar

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more photos> |
Watch
Video Recap>
Adventures in
Corporate Communications; Working for a Multinational
Corporation
Student Comments:
"Ms. Allen was a wonderful, interesting speaker. Her presentation
was comprehensive, and I loved hearing a little about each
aspect of her job. I would love to do what she does because
I think her company is making a difference in the lives of
Americans by means of safety. I love that she founded a nonprofit
organization to give back."
"It was interesting to see how she got her start through
news outlets and Entertainment Tonight. Her presentation
was engaging and upbeat and very informative. Gave me good
insight as to how I can put my PR degree to use in the future."
I want her job! Great presentation and very informative.
She made this field seem more valuable that I originally
thought!
I appreciated the fact that she felt it important to
tell us about herself before she began, allowing the audience
to connect better with her. The behind-the-scenes video was
very nice to see. I liked seeing about OnStar’s newest
venture “High Speed Chase Showdown” and how they
let the media know about it. I appreciate her tips for success
as well. |
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full image> |
Watch
Breeze Video>
Library and Information
Professionals
for 2020
School of Library and Information Science:
Dr. Sam Hastings, Director; Dr.
Jinmook Kim, Assistant Professor; Jeff Naidoo, doctoral
student; Shawn Carraway, Systems Librarian,
Midlands Technical College Library
Student Comments:
"Good, thorough presentation-equally covers past, present and
future."
"I really enjoyed the presentations! They were informative
and interesting. I learned quite a bit!"
"I found it really interesting to learn a little bit about
something I've never really thought about."
"It was really cool to see all of the new technology
becoming readily available now, and through the year 2020."
"The first presenter put into my mind a lot of questions I’d
never have thought pertained to the future. I really enjoyed
Jeff’s right/left brain section." |
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Brian
Lamb (bio)
Chairman
and CEO
C-SPAN

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more photos> |
Watch Video Recap>
Deans'
Lecture
"This presentation was a refreshing perspective on the importance
of unfiltered journalism given by the president of C-SPAN.
I thoroughly enjoyed his delightful humor as he revealed
the story of his success."
"Good speaker- very witty and funny. I liked his jokes.
I also like how accepting and humorous he was about how some
people don’t watch C-SPAN. My grandpa used to be a religious
watcher until his death, so it was cool to meet him and hear
him speak. I appreciated his advice to never give up to us,
the students. Fun fact, I learned, he was a “C” student!"
"Truly an eye opener! Thank you for sharing your wisdom!"
"Mr. Lamb was extremely insightful. His topics were interesting
and well-covered. His ability to interact with the audience
was pleasant as well. Answered questions thoroughly. Overall
wonderful."
"Educational and comical. He reached out to his audience.
You could tell that he was aware of who he was speaking to
and he knew how to communicate with them." |
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| Friday,
April 4
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Natalie Daise
Professional
Gullah Storyteller
SLIS Alumni Storytellers:
Brian McCreight, Professional
Storyteller
Bill Corder, Children's
Librarian, ImaginON of the Public LIbrary of Charlotte-Mecklenburg
Amanda Brewer, Reference
Librarian, Beaufort County Library System

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more photos> |
Telling
Our Stories - I-Comm Week Celebration
Student comments about the storytellers:
"The presentation began with a song.
I found that to be very unique and a great change from the
norm. Ms. Daise’s knowledge of stories and African-American
history is evident, making the hour very informative for
me."
"Daise is a great storyteller! Casually
able to recreate an atmosphere to promote “storytelling.” I
appreciated her ability to break down the storytelling process.
I was unaware of “storytelling” and the culture
that exists behind it. I now appreciate the details she paid
to the presentation."
"Natalie Daise has been a part of my life since I was young
watching Gullah Gullah Island! I love the song! I’m
going to sing it every morning! It was great! I learned a
lot. I’m a journalism major but I now think I can be
a storyteller."
"What a stellar group of talented story tellers! Natalie
and Amanda were just fantastic! You haven't seen a wolf until
you've seen Natalie's wolf! Keep an eye on Amanda because
she is going to be really famous!"
"This year at I-COMM one of the best events was the storytelling
event.
What sticks out in my mind is Natalie Daise's story of the
little girl picking flowers outside of the fence after her
daddy told her not to. I remember the little girl running
from the wolf (pit-pat-pit-pat) and the little song she sung
to calm the wolf to sleep." |
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