Go to USC home page USC Logo College of Mass Communications and Information Studies
UNIVERSITY OF SOUTH CAROLINA
Link to School of Library and Information Science
Link to School of Journalism and Mass Communications
ADMINISTRATION
RESEARCH
DEVELOPMENT
SCHOLASTIC ORGANIZATIONS
NEWSPLEX
DOCUMENTS OF INTEREST
ALUMNI SOCIETY
HOME
USC  THIS SITE

cocky photo

March 31-April 4, 2008

Telling Our Story - Instant Replay
I-Comm Week 2008

Quick LinksFrom the $5 million Diet Pepsi Max ad that won the coveted Cocky Award for the best Super Bowl ad to a symposium in Second Life where the “linden” is the coin of the realm, this year’s I-Comm Week told the story of the College of Mass Communications and Information Studies through the eyes of the college’s students, faculty, alumni, professional friends and a few avatars.

“Telling Our Story” was the theme for the fifth annual I-Comm Week. That’s “I” as in information and “Comm” as in communication. The spring celebration draws the college’s two schools together much as the real world is converging all of us along the information-communication continuum.

These are tumultuous, but exciting times in the communications industry where many of our graduates find themselves. New technologies are creating a shift from conventional media, such as newspapers, to multimedia organizations. Visual communications is the fastest growing major in our School of Journalism and Mass Communications. A new undergraduate major in information science will debut in the fall in the School of Library and Information Science. Yes, there are jobs—good jobs-- for graduates in both of these fields.

You can see much more about the I-Comm Week events here, including video clips from some of the presentations. The week was best encapsulated at our Deans’ Lecture by C-SPAN founder and chairman Brian Lamb who recounted the seemingly improbable success story of C-SPAN’s nearly 30 years as the nation’s chronicler of governmental and political events.

As one student summarized the lecture: "Brian Lamb made me realize that whatever goal I have for my future involves many obstacles, and although there are always people that are going to say no, when you press on, it will all work out in the end."       

We press on, too. At week’s end, we celebrated I-Comm Week’s fifth “birthday,” blew out the candles, ate cake and started thinking about next year.

Charles Bierbauer
Dean


Monday, March 31

Rome Hartman (bio)
Executive Producer
BBC Worldwide

Rome Hartman Photo

See More Photos>

Watch Video Recap>

The View from Rome

Student Comments:
"I liked that he presented the flourishing and dying side of broadcast journalism. He gave good advice on trying to watch serious journalism along with watching comedy journalism because both can be informative."

"This was a great presentation, very informative. It was awesome to hear that minute-by-minute ratings sway news judgment. No one, except Rome Hartman, seems to want to admit that."

"I like how Mr. Hartman argued two sides of an argument, rather than just one. He was very charismatic and interesting."

"Hartman gave an interesting perspective on journalistic motivation versus commercial motivation in broadcast decisions."

"Hartman gave an interesting perspective on journalistic motivation versus commercial motivation in broadcast decisions."


Nancye Bailey (bio)
President
Carolina Event Consultants

Nancye Bailey photo

See More Photos>

Event Management:
The Good, The Bad and The Ugly

Student Comments:

"Nancye was really down to earth with some great insight on the reality of having your own event management company. She had a great attitude and it was good to hear that it’s not always glamorous, but it is possible to be successful with a family."

"She was a very real speaker. I think that it is great that someone, a student just like us, has been able to become successful at doing something she loves. I think the greater message is that you have to be happy doing your job."

"She was wonderful! Her comments on the importance of networking were very helpful."

"I thought Mrs. Bailey’s presentation was very informative. She used a lot of good examples to expand upon a point. She really showed that event planning is very detailed oriented, but can also be a lot of fun."


Nancye Bailey photo

See More Photos>

CMCIS Alumni Society Social

The College of Mass Communications and Information Studies Alumni Society gathered at Jillian’s to meet other alumni in the Midlands and to hear about some exciting things taking place at the college.

The Alumni Society plans to continue having these types of socials for alumni. If you are interested in helping plan or host a social, please contact Elaine Taylor at etaylor@sc.edu.


Tuesday, April 1

Mike Boulia (bio)
Senior Vice-President/Creative Director
BBDO-NY

Mike Boulia Photo

See More Photos>

Watch Video Recap>

Cocky Award for Best Super Bowl Commercial

Student Comments:
"I enjoyed this presentation because the speaker broke down the steps in creating the commercial, even down to the daily schedules. He explained the process in a realistic way. The commercial made for Diet Pepsi is hysterical and definitely deserves the Cocky Award."

"I thought Mike’s job description was really interesting. To actually hear what someone in this field does was pretty cool. I liked how they “test” the ad by the video clips. Mike was very down-to-earth and laid back. The clips were great."

"It was so interesting to hear the “behind the scenes” aspect of the Diet Pepsi Max commercial, especially since I have seen it on TV and never thought about all the places and people that were involved. It definitely made me more interested in my major."

"I thought the presentation was extremely insightful as it showed us how much time, effort and money goes into making something as brief as a 60 second commercial. I thought Mike was a real down to earth person. I thought he did a great job with not only the commercial, but also relaying his experiences to the people in the audience."


Mitch Weiss (bio)
2004 Pulitzer Prize winner and
Associated Press correspondent in Charlotte

Mitch Weiss photo

See More Photos>

Watch Video Recap>

Why the Role of Watchdog Journalism is More Important Than Ever

Student Comments:
"Very inspiring speaker. He told stories like a stream of consciousness and didn’t lecture, which was great. You felt like he was talking to you, not at you. I’m a Vis Comm major and he rekindled my love for reporting and journalism."

"I liked the fact that he stressed the importance of exposing the truth regardless of circumstances. He made me realize that I, as a future journalist, am the voice of the people. His scenario on the poultry industry was interesting. I did not realize discriminatory acts took place in this field."

"The information that was given kept the presentation going. The more in-depth he got, the more I wanted to listen. Watchdog journalism is where it’s at."

"The presentation was very well done, making many valid points while showcasing a number of relevant and controversial issues. The commentary on the Iraq War and the state of the economy provided excellent examples of the need for watchdog journalism in bringing the warning signs of crisis to light. "


Jaime Dugan (bio)
USC public relations student and contestant

Jaime Dugan photo

See more photos>

Video Recap

Survivor: China

Student Comments:
"It was interesting to hear Jamie say that public relations helped her on Survivor. Usually you associate PR as more formal and business-oriented. It was nice to get an honest and straight-forward view of what reality TV is really like."

"Good example of the manipulative techniques within the editing that let the producers of the show form a plot. Interesting aspect on the unrealistic side of reality TV."

"I thought it was interesting to hear Jamie’s opinion on the editing of the show. She is so cute and bubbly that hearing how mad and frustrated she got because of the way the editors made her appear was interesting. She was really brave to drop out of school in order to do the show and luckily she did pretty well."

"She is a great person and seems like her experience was very positive. Her views on reality TV seem to have dramatically changed because of the editing process. Overall, great presentation with good pictures."

"I really enjoyed this presentation. I like how she related and told us how she used her PR skills while on the island. It was also interesting to see how the media portrayed her and the actual truth of what happened."

"Most interesting I-Comm yet!"


Second Life Photo

See more photos>

Second Life - Connecting SLIS Alumni and Friends in a Virtual Environment

Notables included: Beth Bernhardt, ILL Librarian, University of North Carolina-Greensboro; Stacia Clifton, Head Librarian, United States Peace Corps; Sherre Harrington, Head Librarian, Amherst College; Robert McDonald, Director of Strategic Data Alliances, San Diego Computer Center; Angela Megaw, Assistant Director of Libraries and Associate Professor, Gainesville State College; Jenna Ryan, Science Librarian, Louisiana State University; Xuemao (Shimo) Wang, Head of Systems, Johns Hopkins University.

 


Wednesday, April 2

Chris Winston (bio)
"Headmaster"
Big Lick U., and business editor for the Roanoke Times

Chris Winston  Photo

See more photos>

Principles of Public Relations Class Presentation

Student Comments:
"It was really nice to hear about a newspaper starting to get a competitive edge. It sounds like the site will be a big success. I’ll even check it out!"

"I like how he was offering more questions instead of telling us all the answers. He was very open to hearing our opinions. I like that what he does involves college students. "

"I thought it was extremely interesting. The presenter was very personable and funny. I enjoyed it. I liked how he explained the process of creating this linking database in layman’s terms so that we weren’t all scratching our heads trying to figure out what a bunch of technical jargon means."

"I really liked this presentation. It gave me a greater understanding of how these social networking and news sites work and how they start and pick up momentum."

"It was cool to hear the behind-the-scenes view of a social network class."


Richard Amme (bio)
CEO
Amme & Associates, Inc.

Richard Amme Photo

See more photos>

Watch Video Recap>

Media and Crisis Management

Student Comments:
"Excellent speaker! Extremely informative. I feel like I learned something that will help me for years to come. I liked how he was hands on and didn’t just use a PowerPoint and lecture at us. I hope he is brought back for many years."

"Mr. Amme gave a wonderful presentation that gave me much insight into crisis communications. The fill-in-the-blank handout was very helpful and I will definitely hang on to it. Very engaging speaker."

"Very interesting. Bring him back!"

"Basically, if I have a crisis in any situation, even personally in a business or at a party, I would let Rick Amme take on the problem."

"You really know what you’re talking about! Great examples and very interesting."

"Very informative. Information I gained is very useful in our industry. This is one of my favorite I-Comm Week presentations."


Dr. Paul Lieber (bio)
Assistant Professor
School of Journalism and Mass Communications

Paul Lieber photo

See more photos>

Watch Breeze Video>

Public Relations in the Information Age

Student Comments:

"I loved the explanation of the Moral Development theory. I understand it now-it's when you make decisions based on how much you value society."

"Answered my questions totally. I previously had him as a teacher and he was as interesting then and he was just as interesting today."

"As a first-year with limited knowledge on the topics at hand, I felt this lecture was wholly informative and well organized. I now feel that I have a better handle on how to integrate information with communication."


Jane Kinney Meyers (bio)
President and Founder
The Lubuto Library Project

Jane Kinney Meyers photo

Watch Breeze Video>

LISSA Symposium

Student Comments:
"Excellent content, great delivery. Thank you!"

"Thank you Jane! You've reawakened my passion for this cause!"

"Great concept of spreading humanity and literacy."

"I was very interested in hearing about this project because I am interested in Africa. I found Jane Meyers presentation to be very informative and compelling. Also, I was struck by how passionate she was - about reading, about the people of Africa, and about The Lubuto Library Project."


Craig Schreiber (bio)
Strategic Account Manager
Progress Energy

Craig Schreiber Photo

I Spent Ten Years in the Ad Business and all I Got Was this Silly T-shirt (and a bunch more)

Student Comments:
"
Really fun. Very easy to relate to. Information is simple, but helpful."

"Craig followed his first Magic Rule - “Take your work seriously, but not yourself” and seemed credible."

"Craig’s stories were interesting and funny. I think he did a good job giving examples of things you need to know for the advertising and public relations business. I liked his five rules. "

"Craig’s “5 Magic Rules” apply to the workforce and everyday life. His witty outlook on life definitely let us see his “me” brand that he has created. The second rule, “know your audience” is critical in succeeding. Advertising is a great degree of knowing how to created brands, even for yourself."

"The presenter used a lot of humor to keep our attention. He provided a good idea of what it will be like trying to get a job out of college and what we should look for and do in order to be happy and successful."


Elaine Taylor and Cocky Photo

See more photos>>

CMCIS Alumni Gathering

The College of Mass Communications and Information Studies Alumni Society attended the USC vs. Davidson baseball game. The event was held at the Gamecock VIP Rooftop Pavilion along the first base line. Alumni and friends had a great time cheering the team to victory and eating free popcorn and peanuts.

The Alumni Society plans to continue having these types of socials for alumni. If you are interested in helping plan or host a social, please contact Elaine Taylor at etaylor@sc.edu.


Thursday, April 3

Kenneth Kobré (bio)
Professor, Inventor, Photojournalist
San Francisco State University

Ken Kobre Photo

See more photos>

Watch Video Recap>

Video Plus Audio: Recipe for Success (or Disaster)

Student Comments:
"I liked Dr. Kobré’s presentation. Even though I am a PR major, he made the lecture very interesting and explained the concepts clearly. "

"Kobré’s presentation was very informative and taught me new information about video/sound that I could understand even though I haven’t had any video classes yet."

"I like the tips he gave about still images and voiceovers. Natural sound evokes emotion and sound receptors to keep audiences attention. I also enjoyed the demonstration/mini movie he put together using the class."

"Very good demonstration. Made the crowd be active and participate. Very useful information and learned a lot. He knew a lot about what he was talking about – the microphones. I liked the exercise he did with us. Overall very good!"


Jocelyn Allen (bio)
Vice President - Communications OnStar

Jocelyn Allen photo

See more photos>

Watch Video Recap>

Adventures in Corporate Communications; Working for a Multinational Corporation

Student Comments:
"Ms. Allen was a wonderful, interesting speaker. Her presentation was comprehensive, and I loved hearing a little about each aspect of her job. I would love to do what she does because I think her company is making a difference in the lives of Americans by means of safety. I love that she founded a nonprofit organization to give back."

"It was interesting to see how she got her start through news outlets and Entertainment Tonight. Her presentation was engaging and upbeat and very informative. Gave me good insight as to how I can put my PR degree to use in the future."

I want her job! Great presentation and very informative. She made this field seem more valuable that I originally thought!

I appreciated the fact that she felt it important to tell us about herself before she began, allowing the audience to connect better with her. The behind-the-scenes video was very nice to see. I liked seeing about OnStar’s newest venture “High Speed Chase Showdown” and how they let the media know about it. I appreciate her tips for success as well.


SLIS Panel

See full image>

Watch Breeze Video>

Library and Information
Professionals for 2020

School of Library and Information Science:
Dr. Sam Hastings,
Director; Dr. Jinmook Kim, Assistant Professor; Jeff Naidoo, doctoral student; Shawn Carraway, Systems Librarian, Midlands Technical College Library

Student Comments:
"Good, thorough presentation-equally covers past, present and future."

"I really enjoyed the presentations! They were informative and interesting. I learned quite a bit!"

"I found it really interesting to learn a little bit about something I've never really thought about."

"It was really cool to see all of the new technology becoming readily available now, and through the year 2020."

"The first presenter put into my mind a lot of questions I’d never have thought pertained to the future. I really enjoyed Jeff’s right/left brain section."


Brian Lamb (bio)
Chairman and CEO
C-SPAN

Dean's lecture photo

See more photos>

Watch Video Recap>

Deans' Lecture

"This presentation was a refreshing perspective on the importance of unfiltered journalism given by the president of C-SPAN. I thoroughly enjoyed his delightful humor as he revealed the story of his success."

"Good speaker- very witty and funny. I liked his jokes. I also like how accepting and humorous he was about how some people don’t watch C-SPAN. My grandpa used to be a religious watcher until his death, so it was cool to meet him and hear him speak. I appreciated his advice to never give up to us, the students. Fun fact, I learned, he was a “C” student!"

"Truly an eye opener! Thank you for sharing your wisdom!"

"Mr. Lamb was extremely insightful. His topics were interesting and well-covered. His ability to interact with the audience was pleasant as well. Answered questions thoroughly. Overall wonderful."

"Educational and comical. He reached out to his audience. You could tell that he was aware of who he was speaking to and he knew how to communicate with them."


Friday, April 4

Natalie Daise
Professional Gullah Storyteller
SLIS Alumni Storytellers:
Brian McCreight, Professional Storyteller
Bill Corder,
Children's Librarian, ImaginON of the Public LIbrary of Charlotte-Mecklenburg
Amanda Brewer
, Reference Librarian, Beaufort County Library System

Natalie Daise

See more photos>

Telling Our Stories - I-Comm Week Celebration

Student comments about the storytellers:

"The presentation began with a song. I found that to be very unique and a great change from the norm. Ms. Daise’s knowledge of stories and African-American history is evident, making the hour very informative for me."

"Daise is a great storyteller! Casually able to recreate an atmosphere to promote “storytelling.” I appreciated her ability to break down the storytelling process. I was unaware of “storytelling” and the culture that exists behind it. I now appreciate the details she paid to the presentation."

"Natalie Daise has been a part of my life since I was young watching Gullah Gullah Island! I love the song! I’m going to sing it every morning! It was great! I learned a lot. I’m a journalism major but I now think I can be a storyteller."

"What a stellar group of talented story tellers! Natalie and Amanda were just fantastic! You haven't seen a wolf until you've seen Natalie's wolf! Keep an eye on Amanda because she is going to be really famous!"

"This year at I-COMM one of the best events was the storytelling event. What sticks out in my mind is Natalie Daise's story of the little girl picking flowers outside of the fence after her daddy told her not to. I remember the little girl running from the wolf (pit-pat-pit-pat) and the little song she sung to calm the wolf to sleep."


 

RETURN TO TOP
USC LINKS: DIRECTORY MAP EVENTS VIP
SITE INFORMATION