Skip to Content

College of Information and Communications


Strategic Communication Management

If you are looking to advance your career, this program will teach you the strategic process of coordinating all communications for an organization, including advertising, public relations, promotions and marketing. 

Degree Requirements

Our students complete 12 courses for a total of 36 hours*, divided into three parts. To complete the M.M.C. program students will also complete a practicum and written exams.

M.M.C. Required Courses (12 hours):

  • Research Methods in Mass Communication
  • Media Law
  • Issues in Mass Communication Management
  • Practicum in Mass Communication Management (working with an organization or agency in their chosen field.) 

Strategic Communication Management Core (9 hours)

  • Strategic Communication Principles
  • Strategic Communication Strategies
  • Strategic Communication Campaigns

Other recommended electives (15 hours) such as:

  • Marketing Management
  • Applied Visual Communication
  • Crisis Communications
  • Public Relations Theory
  • International Mass Communications
  • New Technologies and the Mass Media
  • Seminar in Health, Science, and Media
  • Ethics: Public Relations and Public Policy
  • Consumer Behavior
  • Organizational Behavior or Organizational Communication

Other courses as approved

*At least 18 hours should be 700 level courses

4. Written exams:

  • A four-hour written exam based on the core classes.