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College of Information and Communications


Baldwin Initiative

Alumnus and former business editor Kenneth W. Baldwin, Jr. (B.A., 1949) believes today’s journalists must be business savvy if they are to report on the critical financial issues that impact readers. That’s why he’s enhancing their education through three generous gifts to the School of Journalism and Mass Communications totaling $2.3 million.

From the outset the Baldwin Fund has had journalists with extensive national experience in business and financial journalism teaching the basics and sharing the background of their wealth of knowledge with students in the School of Journalism and Mass Communications.

Students also hear from professionals in the field, including guest lecturers, and recruiters for national media. This has led to both internships and full-time employment with the Wall Street Journal and thestreet.com.

Learn more about the other investments Ken Baldwin has made in business and financial journalism education at the links below.