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The countdown is on for CreateAthon@USC 2016! The 24-hour blitz unites students and professionals who serve as their mentors to generate creative campaigns for deserving nonprofits.

On October 21-22, volunteers will work around the clock to create new marketing strategies and communication materials pro bono for eight organizations in the Midlands. The students will have creativity, compassion and caffeine on their side as they work through the night avoiding their Z’s to deliver great content by deadline.

CreateAthon expanded to the campus of USC in 2013, led by two J-school professors — Associate Professor Karen Mallia and Senior Instructor Scott Farrand. The following year, Dr. Haylee Mercado (Sport and Entertainment Management) along with her class signed on to the service-learning project. Currently, a wide-range of faculty, professionals and students volunteer their talents to make CreateAthon@USC a success.

CreateAthon@USC takes great pride in promoting volunteerism and real-life experience for students. Plus, it’s a lot of fun! There are activities throughout the night to keep the creative juices flowing. Live music, contests and games are a must to keep the night exciting as the work continues.

In the end, volunteers will have tangible communication materials to deliver to the nonprofits. This is the life-changing moment that makes it all worth it. We’re excited to see what will come this year. Stay tuned.

In the meantime, let's get creative for a cause!