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College of Hospitality, Retail and Sport Management


Faculty and Staff

Cheng (Grace) Yan, Ph.D.

Title: Assistant Professor
Department: Department of Sport and Entertainment Management
College of Hospitality, Retail and Sport Management
E-mail: chengyan@mailbox.sc.edu
Phone: 803-576-6358
Fax: 803-777-8788
Office: Carolina Coliseum 2026 J
profile

Background

Ph.D., University of Illinois

Grace Yan received her Ph.D. from the University of Illinois and is a new member of the Department of Sport and Entertainment Management. Her research approaches sport management by focusing on the inter-related connections of sport and media, aiming to capture the evolving identities of sport practices. In the past, she has adopted critical theoretical frameworks to examine the production and interpretations of media at mega sporting events. Her recent research development focuses on emerging dynamics on the digital realm of sport media by considering the economics of attention. The research methods employed by Grace's work encompass both qualitative and quantitative inquiries: Narrative analysis, critical discourse analysis, social network analysis, etc.

Honors and awards

  • Distinguished Conference Paper, The Sixth Summit on Communication and Sport, Austin, Texas
  • Christine Howe Graduate Student Award, University of Illinois
  • Best Conference Research Paper, Travel and Tourism Research Association Annual Conference, Philadelphia, Penn.

Teaching

SPTE 385 - Ethics in Sport and Entertainment Management

Research interests

  • Inter-related connections of sport and media
  • Evolving identities of sport practices
  • Production and interpretations of media at mega sporting events
  • Emerging dynamics on the digital realm of sport media: economics of attention
  • Narrative analysis, critical discourse analysis, social network analysis

Selected publications

Yan, G., Pegoraro, A., Watanabe, N. M. (Accepted). “Student-athletes’ organization of activism at the University of Missouri: Resource mobilization on Twitter." Journal of Sport Management.

Watanabe, N. M., Yan, G., Soebbing, B. P., and Pegoraro, A (2017). "Is there economic discrimination on sport social media? An analysis of Major League Baseball." Journal of Sport Management, 31(4), 374-386.

Yan, G., Kloeppel, M., and Li, R. (2017). "Making Extreme Metal festivals: Through Lacan's gaze." Tourism Management, 59, 579-589.

Watanabe, N.M., Wicker, P., and Yan, G. (2017). "Running performance, fatigue, and weather conditions: The 2014 FIFA World Cup and implications for the future." Journal of Sport Management, 31(1), 27-43.

Watanabe, N.M., Yan, G., and Soebbing, B. (2016). "Consumer interest in Major League Baseball: An analytical modeling of Twitter." Journal of Sport Management, 30, 207-220.

Watanabe, N.M., Yan, G., and Soebbing, B. (2015). "Major League Baseball and Twitter usage: The economics of social media use." Journal of Sport Management, 29, 619-632.

Yan, G., and Watanabe, N.M. (2014). "The Liancourt Rocks: Media dynamics and national identities at the 2012 Summer Olympic Games." International Journal of Sport Communication, 7(4), 495-515.

Watanabe, N.M., Nie, T., and Yan, G. (2013). "Evolution of sport broadcast commentary: The case of China." International Journal of Sport Communication, 6(3), 288-311.

Yan, G., and Santos, C. (2009). “‘China, Forever’: Self-Orientalism and tourism media discourse.” Annals of Tourism Research, 36(2), 295-315."