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Palmetto College

    Business Administration, Marketing

    Positions in marketing span a wide range of industries, with marketing opportunities in almost every business or organization.  Marketing offers highly diverse career paths in both people-oriented and analytic area.

    The Palmetto College Online Bachelor of Science degree in Business Administration is issued by The School of Business at USC Aiken, one of USC's senior campuses.

    Overview

    Palmetto College’s Business Administration program, with a concentration in Marketing, will prepare you to meet the changing demands of dynamic global markets and grant you leadership skills that will serve you well in any organization.  Marketing careers are diverse and demand a wide range of characteristics. The positions range from very people-oriented positions to those that are more analytical or quantitative in nature. Many of the fastest-growing positions seek candidates with analytical or quantitative skills. The positions in marketing span a wide range of industries, with marketing opportunities in almost every business or organization. Based on data from the Bureau of Labor Statistics, there are many high-paying and fast-growing jobs associated with marketing training.  The curriculum has been developed to reflect the needs of today's employers.  The curriculum has been developed to reflect today's employers' real-world needs, so you'll graduate with the problem-solving skills that will get you hired and promoted in the modern marketplace.

    Students will hone their skills in:

    • analysis
    • written and oral communication
    • decision making
    • critical thinking
    • problem-solving

    Click here to view the curriculum

     

    Why should I complete a bachelor's degree in business?

    Palmetto College's Business Administration program with a concentration in Marketing gives you the practical knowledge you'll need to stand out as a job candidate. Our business curriculum has been developed to reflect today's employers' real-world needs, so you'll graduate with the problem-solving skills that will get you hired and promoted in the modern marketplace.

    A bachelor's degree in business will prepare you to meet the changing demands of dynamic global markets and grant you leadership skills that will server you well in any organization.

     

    Prerequisites and Requirements

    To apply for this online degree program, students must have:

    • 45-60 credit hours from a regionally accredited institution
    • Minimum 2.0 cumulative GPA
    • Completion of the following courses:
      • Composition
      • Composition and Literature
      • Survey of Calculus (or higher-level Calculus)
      • Public Speaking or Interpersonal Communication
      • Macro- or Microeconomics
      • Natural Science with a Lab
      • Natural Science with or without a Lab
      • Social or Behavioral Science course
      • Humanities course
      • World Civilization
      • American Government or American History
      • Free Elective (3 credits)

     

    Program Highlight - Accreditation

    Palmetto College's Business Administration program is the only online business degree completion program in South Carolina to be fully accredited by AACSB International.aacsb

    AACSB accreditation is the gold standard for business programs worldwide, and is held by fewer than 10 percent of all business schools around the world. Having an AACSB undergraduate business degree facilitates admission to an AACSB-accredited MBA program in the future. AACSB accreditation also ensures that a business school's curriculum is up-to-date, that business courses are taught by qualified faculty and that student learning is regularly assessed within a culture of continuous improvement.

     

    Program Length

    If you’re a full-time student, the program should take about 2 years—the same as if you were attending class in-person. Courses are 8 weeks and intensive. Students may take up to two courses per session for a total of four for the semester. If you work, you may need to take a lighter course load. Please contact Ellis Reeves at ellisr@usca.edu to talk about how to schedule Palmetto College classes. 

     

    Ready to get started?

    New terms begin six times per year. Follow the application instructions for this degree to start the enrollment process.

    If you have questions or would like an unofficial pre-evaluation of your college work before applying please call, chat, or email us today! Our trained representatives can create a plan that takes into account your earned credits and your unique circumstances.


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