Advertising, B.A.J.M.C.
College of Information and Communications
Learn persuasive communications as you prepare for a successful and rewarding career in a top agency or on an in-house team at corporations around the globe.
As an advertising major, you'll learn what it takes to promote and sell products and services. Learn how to create, manage and execute advertising campaigns for all kinds of clients. Our advertising program is home to the most talented, innovative thinkers in the industry, and we consistently turn out top talent.
Program Highlights
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CreateAthon@USC
Join a team of students for a whirlwind 24 hours as you work on a real project that will benefit a local nonprofit.
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Super Bowl Commercials Class
Learn the history of Super Bowl commercials, then judge the year's ads and conduct the Super Ad Poll to determine a winner.
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Capstone Experiences
Finish off your senior year working in an ad agency to develop and create print and digital ads for national clients.
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A Top Faculty
Study with and be mentored by seasoned, award-winning creative advertising professionals who will inspire and motivate you.
Building Skills
Gain the professional and personal intelligence it takes to have a successful career.
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Business Writing
Creating clear and effective written communication for business purposes
Communication
Exchanging information and ideas through speaking, writing or other means of expression
Data Analysis
Examining and interpreting information to uncover insights and inform decision making
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Entrepreneurship
Identifying opportunities and creating and launching new ventures
Content Creation
Generating ideas for and producing content to meet strategic goals and reach targeted audiences
Planning and Strategy
Developing and implementing a comprehensive and effective approach to achieve specific goals
Using your degree
Make your college experience the foundation for a successful future.
Potential Careers
- Account Manager
- Market Researcher
- Media Planner
- Copywriter
- SEO Specialist
- Social Media Marketer/Strategist
Workplace Settings
- Advertising
- Marketing
- Social Media
- Education
The advertising program is top tier. The professors have real-world experience in the industry that they bring into the classroom to help you prepare for your future. I have created content for my portfolio, formed great connections and learned so much. I can’t imagine being anywhere else!
