Skip to Content

College of Information and Communications

Faculty and Staff

Kevin Hull, Ph.D.

Title: Assistant Professor
Department: School of Journalism and Mass Communications
College of Information and Communications
Phone: 803-777-4746
Fax: 803-777-4103
Resources: Personal Website


B.S., Journalism, Boston University
M.A.T., Teaching for Technology Education, North Carolina A&T State University
Ph.D., Mass Communications, University of Florida


Dr. Hull's research focus is how sports broadcasters are using social media to engage viewers, sports organizations, and athletes. He also examines topics involving how athletes communicate with fans, the business of television broadcasting, and journalism education.


Dr. Hull is in the journalism sequence at the School of Journalism and Communications. As a former television sports broadcaster himself, Dr. Hull uses real-world examples and his own experiences to further engage the students in his classroom. He currently teaches Introductory Reporting and Writing.

Recent Publications

Hull, K., & Coffey, A. J. (2015). An examination of shared services agreements within U.S. local television markets. Journal of Media Business Studies, 12(2), 138-151.

Hull, K., & Schmittel, A. (2014). A fumbled opportunity?: A case study of Twitter’s role in concussion awareness opportunities during the Super Bowl. Journal of Sport and Social Issues, 39(1), 78-94.

Hull, K. (2014). #Fight4UNCWSwimandDive:  A case study of how college athletes used social media to help save their team. International Journal of Sport Communication, 7(4), 533-552.

Hull, K. (2014). A hole in one (hundred and forty characters): A case study examining PGA Tour golfers’ Twitter usage during The Masters. International Journal of Sport Communication, 7(2), 245-260.

Hull, K., & Lewis, N. P. (2014). Why Twitter displaces broadcast sports media: A model. International Journal of Sport Communication, 7(1), 16-33.