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College of Information and Communications

Faculty and Staff

Sei-Hill Kim, Ph.D.

Title: Associate Director for Graduate Studies and Research
Eleanor M. & R. Frank Mundy Professor
Department: School of Journalism and Mass Communications
College of Information and Communications
Phone: 803-777-7037
Fax: 803-777-4103

School of Journalism and Mass Communications
800 Sumter Street, Room 315
Columbia, SC 29208


Curriculum Vitae



B.S., Seoul National University
M.A., Michigan State University
M.A., Sogang University
Ph.D., Cornell University


Dr. Sei-Hill Kim's research interests are at the intersection of the media and social issues. He examines how the issues are presented in the media and what the effects are on the audiences. Specific research areas include public health, science, politics, and public relations. 


As a teacher Dr. Kim has taught courses in research methods, public relations, and political communication. Courses taught at the University of South Carolina: JOUR332 Mass Communications Research, JOUR 533 Public Relations Management, JOUR 701 Research Methods in Mass Communications, JOUR 711 Applied Mass Communication Research – Content Analysis, JOUR 801 Communications Research Design. Courses taught elsewhere: Foundations of Public Relations, International Public Relations, Case Studies and Ethics in Public Relations, Public Relations Campaigns, Political Communication, The Mass Media and American Politics, Introduction to Communication, Marketing Communications.

Recent Publications

Kim, H., Kim, S.-H., Frear, C., & Oh, S.-H. (2016). News photos of scientists skew race but not gender. Newspaper Research Journal, 7, 261–274.

Oh, S.-H., Kim, S.-H., Kim, HB., & Kim, SY. (2016). Framing genetically modified (GM) foods: Frame building and news coverage of how to think about GM foods in South Korea. Health Communication Research, 14, 29-61.

Chang, J.-C., Kim, S.-H., Shim, J. C., & Ma, D. (2016). Who Is Responsible for Climate Change? Attribution of Responsibility, News Media, and South Koreans’ Perceived Risk of Climate Change. Mass Communication & Society, 19, 566-584.

Kim, H.-K., & Kim, S.-H. (2016). Understanding emotional bond between the creator and the avatar: Change in behavioral intentions to engage in alcohol-related traffic risk behaviors. Computers in Human Behavior, 62, 186–200.

Tanner, A., Bergeron, C., Zheng, Y., Friedman, D., Kim, S.-H., & Foster, Caroline (2016). Communicating effectively about clinical trials with African American communities: A comparison of African American and White information sources and needs. Health Promotion Practice, 17, 199-208.


Associate Editor (January 2016 – present), Journalism & Mass Communication Quarterly

Public Relations Sequence Head (March 2012 – January 2016), School of Journalism and Mass Communications, University of South Carolina

Research Chair (August 2014 – July 2015), Mass Communication & Society Division of the Association for Education in Journalism and Mass Communication (AEJMC) 

President (September 2011 – August 2013), Korean American Communication Association (KACA)