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College of Information and Communications

Faculty and Staff

Candice L. Edrington, Ph.D.

Title: Assistant Professor
Department: School of Journalism and Mass Communications
College of Information and Communications
Phone: 803-777-3325
Office: School of Journalism and Mass Communications
800 Sumter Street, Room 309
Columbia, SC 29208
LinkedIn: My LinkedIn profile
Resources: Personal Website
Candice Edrington


B.S., Business Administration and Marketing, Winthrop University
M.A., Strategic Communication and Public Relations, High Point University
Ph.D., Communication, Rhetoric and Digital Media with emphasis in Digital Public Relations, North Carolina State University


2021 Kopenhaver Center Fellows Cohort, Women Faculty Moving Forward: Leading the Future of Academia.


Dr. Candice Edrington’s research agenda is interdisciplinary in nature. Having experience in both quantitative and qualitative methods, she explores the intersections of strategic communication, social movements, visual rhetoric, social networks, activism and advocacy, social media, and racial and ethnic groups through a public relations lens. Her passion for social justice and change fuels the desire to uncover both visual and textual messaging strategies that promote action and build relationships.

Grants and Funded Research

Communication Consultant -— Expanding a Necessary Space: Extending the Virtual Martin Luther King Project’s Digital Scholarship, Pedagogy and Community Collaboration. ACLS Digital Extension Grant Awardee. (2021-2022).


Edrington believes that teaching should be a collaboration; one that involves the teacher's knowledge and the students' critical thinking and ideas. In the classroom, she aims to foster a positive learning space where diversity and inclusion of all, and their ideas, are welcomed. It is important to her to implement assignments that are not only grounded in theory, but practical in nature. With this, Edrington believes that incorporating technology into the classroom encourages students to explore technological advancements further in addition to promoting its professional application.

Recent Publications

Edrington, C. (under review). Can you hear me now? How #ShareTheMicNow used dialogue and collaboration to amplify the voices of Black women.

Edrington, C. (under review). Information, Identification, or Both? A Rhetorical Analysis of How BLM Uses Their Official Website.

Edrington, C. (2021). From slacktivism to activism: Rihanna and Fenty brands ‘pull up’. In A. L. Hutchins & N. T. Tindall (Eds.), Public Relations and online engagement: Audiences, fandom and influencers. Routledge.

Edrington, C. & Gallagher, V. (2019). Race and visibility: How and why images of Black lives matter. Visual Communication Quarterly, 26(4), 195-207.

Edrington, C. & Lee, N. (2018). Tweeting a social movement: Black Lives Matter and its use of Twitter to share information, build community, and promote action. Journal of Public Interest Communications, 2(2), 289-306.


Reviewer, Journal of Public Relations Education (2021).
Reviewer, International Journal of Communication (2021).
Reviewer, Visual Communication Quarterly (2020).
Editorial Board Member (appointed), Journal of Public Interest Communications (2019-2020 Academic Year).

Challenge the conventional. Create the exceptional. No Limits.