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College of Information and Communications

Advertising and Public Relations Minor

A minor in advertising and public relations complements many other fields of study as nearly every career requires an understanding of internal and external communication, social media marketing and message development. Studying advertising and public relations will enable you to communicate better with customers, clients, audiences, supervisors and teammates.

Eligibility

Any student enrolled at the University of South Carolina may choose this minor except for students with majors in the School of Journalism and Mass Communications.

Curriculum

Required Courses (9 Hours)

  • JOUR 101 - Media and Society
    Principles, history, philosophies, theories of the mass media and allied professions and their societal role and impact.
  • JOUR 201 - Principles of Public Relations
    Methods used by business, government, consumer groups, minorities, environmentalists, and others to influence public attitudes toward their activities.
  • JOUR 202 - Principles of Advertising and Brand Communications
    An introduction to the advertising and strategic communications industries. Discussion of the structure and history of the business, social impacts and regulations, research, planning, creative, media planning, sales promotion, event promotion and the integrated nature of all promotional communication.

Electives (9 hours)

Challenge the conventional. Create the exceptional. No Limits.

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