See All Insights Reports
The Social Media Insights Lab monitors social media in South Carolina and closely follows news as it breaks to see what drives social media conversations in our state.
The Lab: In the News
South Carolina basketball: Gamecocks generated massive social media engagement during title run
Myanmar, UN Chief dominate World Press Freedom Day conversations
USC's Insights Lab looks at social media response to the presidential debate
Researchers are using social media conversations to understand COVID-19 outbreaks
Featured Faculty Research
More aggressive, more retweets? Exploring the effects of aggressive climate change messages on Twitter, New Media & Society, Ying Ying Chen.
Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing, International Journal of Advertising, Linwan Wu, Taylor Wen.
From Social Media to Mainstream News: The Information Flow of the Vaccine-Autism Controversy in the US, Canada, and the UK, Health Communication, Brooke McKeever, Robert McKeever.
About the Social Media Insights Lab
The lab is part of the College of Information and Communications. It is used for teaching,
academic research and public reports intended to help people better understand issues
of the day.
View a full list of reports and follow the lab on Twitter at @UofSCInsights.