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College of Information and Communications


Are you ready for a challenge? 

For the past 10 years, students from across the University of South Carolina have come together with one mission to — conquer CreateAthon.  With only 24 hours on the clock, students work in teams to create the best campaign for their clients.

This fall, we are ready to challenge the next group of students. In honor of CreateAthon’s 10th year, we are looking for the most skilled, creative students to take on this mission.

We are ready for an intense, innovative event — are you?  

What exactly is CreateAthon?  

It’s an all-volunteer, pro bono effort that benefits everyone involved: Advancing the causes of deserving nonprofits, ramping up student skills and bringing professional mentors and students together in an experience that is intense, challenging, rewarding — and fun.  Read more about how we do all this.

The elements that make this event successful are the real-world environment, collaboration between creative students and mentors — and fierce competition.   

Something magical happens in this 24-hour marathon — an energy that fuels and produces some excellent communication products for the clients. 

Once the 24 hours are up, students must drop their pencils, close their computers and pitch their campaigns directly to the nonprofits. These organizations leave the event with tangible communication and marketing materials to further their efforts. 

Volunteers are exhausted from working 24 hours with no sleep but leave with a portfolio booster and the feeling of knowing they are part of a select group who have conquered CreateAthon.  

Our success is contagious

For the past 10 years, our students and volunteer mentors have given every ounce of their talent for 24+ hours, creating pro bono work for more than 50 South Carolina nonprofits and producing content with a value of more than $1.1 million. That’s a lot of good. Just ask any of the nonprofits we helped, and see highlights of the creative work from past years. 

CreateAthon@USC begins before the event

Of course, 24 hours isn’t enough time to create an entire campaign from start to finish. The Carolina Agency works with the participating nonprofits before the event. Students conduct needs assessments and develop a creative strategy for each brand. 

They’re not the only ones. A group of students led by Haylee Mercado  of Sports and Entertainment Management create an events plan to provide nutrition, entertainment, security and organization to keep the volunteers going and the creative juices flowing through the marathon. 

Challenge the conventional. Create the exceptional. No Limits.