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College of Information and Communications

School of Journalism and Mass Communications

Today’s journalism is changing at lightning speed, and the same can be said for advertising, public relations, visual communications and mass communications studies. In other words, all of the majors in our school. The spectrum of opportunities to tell stories with words, photos and video is exploding. Here you’ll explore online news media, digital publishing, social media, microtargeting and viral communication in our classes and in future careers.


Student success drives new SJMC director

Damion Waymer sees career readiness as a key measure of success for the School of Journalism and Mass Communiations.

SJMC experiences lead to ETV leadership

Adrienne Fairwell, the new President and CEO of South Carolina ETV and Public Radio, recalls her time at the J-school and and the professors who had an impact on her.

CIC to offer new sports media major

Sports media is one of the fastest growing sectors in the communications industry, and now students can choose sports media as a major.

Where there’s Smoak, there’s fire

Jan Smoak, SJMC alumna and Honors College assistant dean (‘89 journalism, ‘91 Master of Education), was recognized with the 2024 USC Outstanding Staff Award.

Linwan Wu: Merging human insights with artificial intelligence

The CIC associate dean of research is dedicated to investigating consumer reactions to the use of artificial intelligence in advertising and strategic communication.

Drake’s beef with Kendrick Lamar isn’t nearly as important as his tiff with Tupac Shakur’s estate over using the dead rapper’s voice

Jabari M. Evans writes in The Conversation about AI developments which strike at the heart of technology, music and the law.

Visual communications student wins national logo design competition

Senior visual communications major and Honors College student Callie Hribar brought home top honors in the logo design competition sponsored by the Association for Education in Journalism and Mass Communication.

Following Her Calling: How Mechelle Lewis Freeman is inspiring the next generation of female athletes

A U.S. Olympian and Gamecock track and field sprinter, Freeman is using her experience as an athlete and J-school student to provide opportunities to young women across the country through the sport of track and field.

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