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College of Information and Communications

  • Averry Jencka

    Student Spotlight

    Averrey Jencka has always been intrigued by the endless possibilities that exist in the advertising industry.

School of Journalism and Mass Communications

Today’s journalism is changing at lightning speed, and the same can be said for advertising, public relations, visual communications and mass communications studies. In other words, all of the majors in our school. The spectrum of opportunities to tell stories with words, photos and video is exploding. Here you’ll explore online news media, digital publishing, social media, microtargeting and viral communication in our classes and in future careers.


Taking stock of photojournalism

As newspapers look for ways to cut costs, stock photos have increasingly taken the place of professional staff photos. But what happens when the quality of that visual news in compromised? That's what associate professor Tara Mortensen is trying to figure out.

The class assignment that morphed into legislation

Most school assignments get turned in for a grade and are soon forgotten. But the speech public relations major Gweneth Gough wrote became the foundation for new legislation recently signed by the governor.

Alumni Spotlight: Carson Mason

Growing up, Carson Mason was a huge sports fan. In college, she majored in public relations. Those two interests have allowed her to excel in a career creating social media for several professional sports teams.

Oh, snap! SJMC class dives into augmented reality

Augmented Reality is what lets Snapchat users transform into puppies, tacos and more. One new class in the J-school is exploring how AR works by creating Snapchat lenses of their own, and what they learn could translate into big opportunities after graduation.

Deepfakes: How USC is fighting to stay ahead of misinformation

How do you know that video you just shared isn't fake? Director Andrea Hickerson is part of a team of researchers building software to help journalists identify deepfakes and stay ahead of misinformation.

Deepfakes: How tomorrow's reporters see tomorrow's challenges to truth

Deepfake technology is getting better and better. Senior journalism students Andrea Betancourt and Shelby Beckler share their perspectives on this dangerous, emerging technology, the opportunity for journalists to step up and the weight of public trust in this story for South Carolina Public Radio.

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