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College of Information and Communications

School of Journalism and Mass Communications

Today’s journalism is changing at lightning speed, and the same can be said for advertising, public relations, visual communications and mass communications studies. In other words, all of the majors in our school. The spectrum of opportunities to tell stories with words, photos and video is exploding. Here you’ll explore online news media, digital publishing, social media, microtargeting and viral communication in our classes and in future careers.


Brooks Hearn: Rooted in research

Brooks Hearn, a senior public relations manager at Chernoff Newman, reflects on her time at USC as a public relations major and Honors College student and how it shaped her future career.

Graduate looks back on lessons learned at USC

Journalism major Holly Poag discusses her time and experiences at the college and The Daily Gamecock.

Advertising team wins prestigious Mosaic Award

The Advertising Team from the School of Journalism and Mass Communications won the prestigious Mosaic Award at the American Advertising Federation District Three Regional Student Competition for their "You Deserve Better" campaign for the job search platform Indeed.

Faculty honor outstanding SJMC students

Outstanding students were honored at the annual awards reception for excellence in scholarship, creativity and research in the fields of advertising, journalism, mass communications, public relations and visual communications.

Laura Smith wins 2023 Bliss Award for Distinguished Broadcast Journalism Education

A panel of former Bliss winners unanimously selected Smith, a consummate broadcast educator, based on letters from students, colleagues, and documents supporting an exemplary record of teaching, research, and service.

A photojournalism adventure at the Carolina Cup: The thrill of the chase

Students participating in the Talmadge Moore LeGrand photojournalism workshop at the School of Journalism and Mass Communications photographed the 88th running of the Carolina Cup, a steeplechase racing event in Camden, South Carolina.

Alumna Jenni Williams lives out her childhood dream

Honors alumna Jenni Williams discusses how her childhood dream of becoming a news reporter became a reality while attending USC and the South Carolina Honors College.

Alumna writes encouraging words to graduating seniors

Hazel Mathieu (PR, '20) encourages students and new graduates to not lose sight of what's important to them when exploring the different options and routes open to them after college.

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