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College of Information and Communications

School of Journalism and Mass Communications

Today’s journalism is changing at lightning speed, and the same can be said for advertising, public relations, visual communications and mass communications studies. In other words, all of the majors in our school. The spectrum of opportunities to tell stories with words, photos and video is exploding. Here you’ll explore online news media, digital publishing, social media, microtargeting and viral communication in our classes and in future careers.


Overton named Page Center research fellow

Associate professor of public relations Holly Overton has been named an Arthur W. Page Center senior research fellow. In her role, she will lead a call for research on corporate social advocacy as part of the Penn State center’s 2021 Page/Johnson Legacy Scholar grants.

Davis named to PRSA College of Fellows

From leading boards to mentoring students, Kelly Davis has long been a formidable force in the public relations profession. Now, her efforts have earned her one of the profession's highest honors.

Why rushing a COVID-19 vaccine by November could be dangerous

Dr. Brooke McKeever discusses how targeted messaging to different audiences and not cutting corners could help increase public trust in the vaccine.

How a virtual advertising 'camp' saved internships for 200 students

Recent advertising graduate Jonathan Corchado is featured in this AdAge article for his summer “passion project,” which included building a website and the social media launch of Black Lives Matter South Carolina.

And the J-school scores!

The J-school has developed a new sports media concentration which will allow students to follow their interest in sports media in a variety of majors and prepare them for real-world jobs in the field.

A tasty course: PROOF alcohol ice cream

This past semester the J-school offered a satisfying course “Integrated Campaigns,” where the learning covered all facets of integrated brand communications for a UofSC alumna's startup company

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