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College of Information and Communications

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Online Master of Mass Communication

Our new online Master of Mass Communication program allows you to complete your degree remotely in as little as two years. This degree focuses on strategic and integrated communication to make you more competitive for management positions in communication fields.

Classes

Students take 36 hours of coursework, which includes a practicum with an advertising or public relations agency or some other approved organization. 

As a student, you will take courses in research methods, strategic communication, media law, management, and new technologies.

You will also take a number of electives either in the journalism school or other UofSC colleges, which allows you to tailor your degree toward your career goal.

Practicums

A practicum is an internship-like experience that combines field experience and academic activities. The practicum is a core requirement for the MMC program, and students typically take part in this experience after completing other course work.  Students work a total of 300 hours (or 20 hours a week for 15 weeks) at a professional organization during their practicum.

Some places where students have done their practicums in the past include the United Nations Department of Public Information in New York, WOLO-TV and WIS-TV in Columbia, the Media Relations Office of Auburn Athletics at Auburn University, NBC News in Charlotte, BMW Manufacturing, Palmetto Health Foundation, Cohn & Wolfe, Liz Lapidus Public Relations in Atlanta, and more.

Careers

Some students turn their practicums into full-time jobs after graduation, while others take the skills and knowledge gained during their practicum to pursue a different path.

Our MMC students have been highly successful in finding meaningful work after finishing our program. For example, recent graduates have gone on to work with organizations such as APCO Worldwide, United Way, the American Red Cross, the Tampa Bay Rays, Fox Sports in Miami/Fort Lauderdale, WCBS-TV in Charleston, the San Francisco Chronicle, UofSC Athletics, Fleishman Hillard, and more.

Specific jobs students have gained after graduating with their MMC include Social Media Community Manager for Main Street Hub in Austin, TX, Communications Director for a Congressperson in the U.S. House of Representatives, Digital Lead Advertising Account Executive for The McClatchy Company, Carolina News Producer for WIS-TV, Employee Engagement Manager for MGM Resorts International, and many others.

Degree Requirements

Our students complete 12 courses for a total of 36 hours*, divided into three parts. To complete the M.M.C. program students will also complete a practicum and written exams.

M.M.C. Required Courses (12 hours):

  • Research Methods in Mass Communication
  • Media Law
  • Issues in Mass Communication Management
  • Practicum in Mass Communication Management (working with an organization or agency in their chosen field.)
  • Strategic Communication Management Core (9 hours)
  • Strategic Communication Principles
  • Strategic Communication Strategies
  • Strategic Communication Campaigns

Other recommended electives (15 hours) such as:

  • Marketing Management
  • Applied Visual Communication
  • Crisis Communications
  • Public Relations Theory
  • International Mass Communications
  • New Technologies and the Mass Media
  • Seminar in Health, Science, and Media
  • Ethics: Public Relations and Public Policy
  • Consumer Behavior
  • Organizational Behavior or Organizational Communication
  • Other courses as approved

*At least 18 hours should be 700 level courses

Written Examination

A four-hour written exam based on the core classes.


 


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