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College of Information and Communications

Faculty and Staff

Mark J. McMullen

Title: Adjunct Faculty
Senior Vice President - Membership and Marketing; Knights of Columbus
Department: School of Journalism and Mass Communications
College of Information and Communications
Email: mm138@mailbox.sc.edu
Phone: 203-361-6382
LinkedIn: My LinkedIn profile

Education

B.A., John Carroll University (OH)
M.A.O.M., Master of Arts in Organizational Management - University of Phoenix (AZ)

Background

Mark McMullen has more than 30 years experience in marketing and advertising, having worked at many leading national and international agencies including Leo Burnett Company, The Integer Group, and Ansira. He served as executive vice president and part of the management team at Integer and Ansira. McMullen is the former president of Catapult, a holding company of specialized marketing services firms. He currently is senior vice president of membership and marketing at the Knights of Columbus.

Teaching

McMullen teaches marketing and business classes. His teaching style is interactive, utilizing case histories and sharing his real-life experiences to illustrate how classroom learning concepts play out in the real world.  He is also an adjunct faculty at the University of Georgia Grady College of Journalism, where several years ago he was named Adjunct Faculty of the Year — as voted upon by students. He has taught previously at Strayer University, DeVry and Colorado Technical University.

Research

McMullen's research interests include marketing strategy development, marketing audience segmentation and political advertising.

Publications

McMullen is the author of the book Strategies for Selling More Effectively.  He is currently writing a marketing textbook: Integrated Marketing in a Modern World.

Service

  • Currently a Board member of the Pregnancy Aid Clinic of Georgia and Safe America Corporation.
  • Former board member of Knights of Columbus Charities of Georgia and St. Vincent de Paul Society - Atlanta.
  • Former State Deputy of the Knights of Columbus in Georgia.
  • Omnicom Senior Management Leadership Program Graduate – Babson University: Completed Undergraduate (2005), Graduate (2006) and Post-Graduate Programs (2009)

Personal

McMullen has been fortunate enough to travel around the world. He and his wife have five children who live in the Atlanta area.


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