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College of Information and Communications

UofSC’s CreateAthon to provide free marketing for nine nonprofits

Nine nonprofits will receive pro bono marketing services from the University of South Carolina through CreateAthon@UofSC, a massive 24-hour talent blitz where over 100 Gamecocks will donate their time and talent to help these deserving South Carolina nonprofits.

CreateAthon@UofSC gives students a chance to learn and give back at the same time. Classes, taught by advertising professor Karen Mallia and public relations instructor Ernie Grigg, will do the advance work with selected nonprofits — including research, needs assessments and development of a creative strategy for each brand.

On Nov. 8 these students will join about 70 other South Carolina student volunteers and professional mentors to create the communications these nine charities need — from logos and identities to advertising, posters, billboards, videos, brochures, web designs, PR and web strategies. Joining these students will be Haylee Mercado and her Department of Sport and Entertainment Management class, who will plan and coordinate CreateAthon@UofSC event logistics.

Congratulations to these nonprofits selected from 18 applicants:

  • Habitat for Humanity of Berkeley County
  • SASS Go
  • Keep the Midlands Beautiful
  • Southeastern Chapter National Safety Council (SCNSC)
  • CARE SC (Credit Abuse Resistance Education) Program
  • Key Changes Therapy Services
  • American Red Cross
  • Trident Literacy Association
  • UofSC College of Information and Communications

CreateAthon@UofSC is now recruiting student volunteers and professional mentors to join them for 24 hours of nonstop creativity and camaraderie Nov. 8-9. Apply online at CreateAthon@UofSC by Oct. 18. If you can’t give your time or talent, please donate food, beverages or funds to help keep the troops going through the marathon of pro bono service.

For more information contact:

Scott Farrand, director

The university’s first CreateAthon was in 2013, it is an outgrowth of the national CreateAthon professional network created in 1998 by Riggs Partners in West Columbia. In five years, CreateAthon@UofSC  has helped over 39 nonprofits, involved 617 UofSC students and mentors and delivered more than 301 creative communication elements with a projected valued $1.1 million.

Challenge the conventional. Create the exceptional. No Limits.