As newspapers look for ways to cut costs, stock photos have increasingly taken the place of professional staff photos. But what happens when the quality of that visual news in compromised? That's what associate professor Tara Mortensen is trying to figure out.
Most school assignments get turned in for a grade and are soon forgotten. But the speech public relations major Gweneth Gough wrote became the foundation for new legislation recently signed by the governor.
Growing up, Carson Mason was a huge sports fan. In college, she majored in public relations. Those two interests have allowed her to excel in a career creating social media for several professional sports teams.
Augmented Reality is what lets Snapchat users transform into puppies, tacos and more. One new class in the J-school is exploring how AR works by creating Snapchat lenses of their own, and what they learn could translate into big opportunities after graduation.
How do you know that video you just shared isn't fake? Director Andrea Hickerson is part of a team of researchers building software to help journalists identify deepfakes and stay ahead of misinformation.
Deepfake technology is getting better and better. Senior journalism students Andrea Betancourt and Shelby Beckler share their perspectives on this dangerous, emerging technology, the opportunity for journalists to step up and the weight of public trust in this story for South Carolina Public Radio.
Associate professor of public relations Holly Overton has been named an Arthur W. Page Center senior research fellow. In her role, she will lead a call for research on corporate social advocacy as part of the Penn State center’s 2021 Page/Johnson Legacy Scholar grants.
From leading boards to mentoring students, Kelly Davis has long been a formidable force in the public relations profession. Now, her efforts have earned her one of the profession's highest honors.
Dr. Brooke McKeever discusses how targeted messaging to different audiences and not cutting corners could help increase public trust in the vaccine.
Recent advertising graduate Jonathan Corchado is featured in this AdAge article for his summer “passion project,” which included building a website and the social media launch of Black Lives Matter South Carolina.
The J-school has developed a new sports media concentration which will allow students to follow their interest in sports media in a variety of majors and prepare them for real-world jobs in the field.
This past semester the J-school offered a satisfying course “Integrated Campaigns,” where the learning covered all facets of integrated brand communications for a UofSC alumna's startup company
Rachel Beanland’s first novel, Florence Adler Swims Forever, was published last month to strong reviews. We caught up with the SJMC alumna to talk about her book, her family, the writing process and her time at UofSC.
The Association for Education in Journalism and Mass Communication has named nine School of Journalism and Mass Communications faculty and graduate students recipients of top awards and accepted 27 papers for presentation.
Robin Roberts, ’76, a recipient of the Distinguished Alumnus award and founding member of the college's Dean’s Leadership Council, will serve a two-year term and preside over the 19 -member board.
ZVerse, a Columbia company founded by 2004 advertising alumnus John Carrington, has become an important player in the fight to stop the spread of COVID-19.
The legacy of white supremacy has damaged the lives of many, especially our black students, who may have feared speaking their truth. We support all of you who find yourselves in the middle of conflicts over justice and equality.
SJMC adjunct instructor and 1983 alumna Reba Campbell offers advice and inspiration for graduates challenged with navigating the job market in the post-COVID-19 era.
As an ex-sportscaster, assistant professor Kevin Hull brings personal insight to study his former industry. His groundbreaking research and scholarly excellence have earned him a 2020 University of South Carolina Breakthrough Star award.
Doctoral student Denetra Walker has studied the experiences of journalists who’ve covered some of the most publicized police shootings in recent history. She shares what she’s learned about technology as a catalyst and how it may influence journalism education moving forward.
Racist attacks targeting Asian Americans have increased in the COVID-19 era, and assistant professor Jungmi Jun is working to better understand victims’ experiences. Her research could guide efforts to support victims and provide insight into combating discrimination.
Ask anyone who knows Sarah Massengale to describe her in a word and they might say she’s brazen. Or fearless. Or even stubborn. What they won’t tell you — at least not at first — is that she’s blind. The public relations major is applying her communications knowledge and personal experience by helping the university with its widescale effort to address its digital accessibility.
Ron Farrar, faculty member, long-time associate dean for graduate studies and interim dean of the College of Journalism and Mass Communications died on May 18. We’ve collected tributes and memories from former colleagues and alumni.
Doug Fisher worked hard and took every opportunity he could in life. Now, he hopes his students do the same.
The South Carolina Public Relations Society of America recognized a recent graduate as the most outstanding public relations student in the Palmetto state.