In this column, Dr. Shannon Bowen discusses the importance of "listening" to public relations ethics, especially in this age of alternate facts, fake news, fragmented social media, and covert analytics.
Students preparing for a service learning trip abroad teamed up with individuals and a national company to deliver toys and blankets to vulnerable children in Malawi.
The Maymester study abroad to Malawi, Africa, merges adventure, learning and service to create a once-in-a-lifetime experience for USC undergraduates.
Senior advertising major Allyssa Andrews knew she would have a great time participating in the Washington Media Scholars Foundation’s case competition this summer. What she didn’t know was that she’d bring home the prize.
It's not the first time SJMC students have won awards from the Southeast Chapter of the National Academy of Television Arts and Sciences, but it is the first time they have swept the news-related categories.
Sydney Bugg's public relations major has opened many doors for her, including an advertising internship at an agency in New York City and a spring break academy for diverse ad/PR students. Now, another door has opened — a post-graduate internship with The Coca-Cola Company in Atlanta.
Dr. Kevin Hull has a knack for scouring social media for sports data and translating his findings into real-world implications. The real-world part of his research is something he knows well — before becoming a broadcast journalism professor in the School of Journalism and Mass Communications, Hull spent nearly a decade behind the camera.
Jennifer Hammond, SJMC ’85, has found a multitude of ways to give back to her alma mater. From volunteering with CreateAthon@USC to supporting CIC initiatives through her Dean’s Circle Society membership, Hammond explains the many ways she’s working to prepare the next generation of advertising professionals.
In this column, Dr. Shannon Bowen discusses how all levels of communications, from the CCO to the front desk, must work toward consistent credibility.
Top educator. Top student. Top practitioner. The School of Journalism and Mass Communications was well-represented at South Carolina's premier public relations awards ceremony.
When Janelys Villalta entered UofSC, she was focused on entertainment news. But after taking an interest in sociology, the journalism student found her passion in social advocacy.
Ore Oluwole’s public relations degree has taken him a long way, professionally speaking, even though he’s only a few blocks away from the heart of campus. That’s because Ore now works as the director of alumni relations at My Carolina Association.
The School of Journalism and Mass Communications held the Fourth Annual Doctoral Research Symposium to recognize and celebrate the success of graduate research and teaching.
Alondra De La Rosa is a first-year student in the Master of Mass Communication program at the School of Journalism and Mass Communications. Learn more about Alondra and her experience in the J-school.
Saatchi & Saatchi executives shared how they came up with the "clean is everywhere" concept and what it was like to "hack" the Super Bowl.
Media stars. PR specialists. Designers. Leaders. Students from all majors were recognized for outstanding performance in the classroom and in outside endeavors by the faculty and staff of the School of Journalism and Mass Communications.
When he’s not managing the Kennedy Greenhouse Studio, Britt Hogg spends his time coaching SGTV students on everything from picking staff members to working equipment. Now, his efforts have been recognized by USC Student Life.
After winning the national championship a year ago and getting drafted into the WNBA, Allisha Gray is completing the promise she made before the draft to finish her degree in broadcast journalism.
In this column, Dr. Shannon Bowen cites Uber's recent autonomous car accident as one example of new dilemmas posed by the tremendous rate at which artificial intelligence is progressing and the role public relations professionals may play as they advise and develop policy for clients.
Less than two years into the job, Dr. Holly Overton is already making an impact as faculty director of a new student research group.
When Henry Edwards’ professors recommended he attend the 2018 AdPR Academy over spring break, he had no idea how much he’d learn — or how much he’d stand out.
After one semester in the MMC program, Jay Goodwin found himself with a coveted summer internship at BBDO San Francisco. His work at the agency provided him with valuable experience and a clearer picture of where he wants to go after graduation.
Bringing a “new energy” to scholastic journalism in South Carolina and “smashing” the model for SIPA’s summer workshop are just two reasons why Leslie Dennis was recognized with the 2018 James Paschal Award for Outstanding Service to a Scholastic Press Association.
"Every day in news is a new adventure," says Desirae Gostlin in recounting the final semester of her master's degree. From covering car crashes to active shooter safety in schools, she discusses this hands-on learning experience.
Dr. Shannon Bowen takes a second look at one of the biggest challenges for communicators: How to deal with a liar.