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CreateAthon@UofSC seeking nonprofits in need of marketing communications

Don’t lose sleep. We’ll stay up all night for you. 

Communication students at the University of South Carolina want to donate their time and creativity to your nonprofit. CreateAthon@UofSC is now taking applications from South Carolina nonprofits in need of advertising and marketing communications.

CreateAthon@UofSC is a 24-hour, nonstop creative blitz that provides pro bono marketing communications to deserving nonprofits. Yep, that’s right, pro bono.

Almost 100 students and volunteers come together in the fall to generate concepts for advertising and promotion, including public relations planning, copywriting, branding, graphic and web design, multimedia, and marketing collateral — creative talent nonprofits might otherwise be unable to afford.  

At the start of the fall semester, students are divided into teams to work with their assigned nonprofit doing strategic planning and developing a creative brief for the CreateAthon@UofSC event, scheduled for November 4-5, 2022. Friday afternoon they pick up their pencils and work throughout the night to beat the clock, guided by professional mentors. By lunchtime Saturday, they begin to present their work to the nonprofit clients. 

To qualify, non-profits need to be located in South Carolina, be willing to meet on the Columbia campus with students, and be a registered 501(c)3. 

To apply, complete our online application before Aug. 12. You’ll receive a confirmation email along with CreateAthon@UofSC details. 

CreateAthon@UofSC is a 24-hour creative blitz that brings dozens of students and professionals together to create free marketing materials for deserving South Carolina nonprofits. Since its founding in 2013, the University of South Carolina’s event has provided more than $1 million in services to 50 plus organizations. CreateAthon™ was founded in Columbia, South Carolina by Teresa Coles and Cathy Monetti of Riggs Partners and is a 501(c)3. It has generated well over $24 million in pro bono marketing services for more than 3,500 organizations throughout the U.S. and abroad. 

Challenge the conventional. Create the exceptional. No Limits.