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  • Advertising


Advertising graduates are prepared to challenge traditional thinking, to create inspiring work and to work for a wide range of businesses including agencies, media outlets and branded organizations.  Your classes will focus on creative strategies, research, media analysis, media law and ethics, design and advertising campaigns.

Degree Requirements and Course Descriptions

Advertising majors will take a variety of courses including Carolina Core, SJMC core courses, major specific courses and courses to fulfill minor or cognate requirements. See the current year Undergraduate Studies Bulletin for the complete outline of all the advertising degree course requirements and regulations. It also contains course descriptions, as well as learning outcomes for the advertising major.  Archived Bulletins are also online.

In order to stay on track towards graduation, the university offers an online program "DegreeWorks." DegreeWorks, which is accessible in Self Service Carolina, is kind of like your personal automated advisor because it displays the coursework you have already taken and shows how and where it applies to your major and/or minor requirements.  It also allows you to hypothetically change majors or minors to see how changes would impact your expected graduation date. 

Please note:
DegreeWorks is only available for students  who enrolled in Fall 2014 or later.

If you started at USC before Fall 2014, please see your assigned academic advisor for specifics regarding your degree plan.

Capstone Experience

In your senior year, you will work on the development of a complete, well-coordinated integrated communications plan that incorporates research and analysis techniques and critical thinking. In this course, students will be expected to utilize team work, creative and tactical skills.

  • JOUR 517 - Integrated Campaigns (required)

To learn more about the advertising major, visit the Undergraduate Bulletin»

Sequence Head

Jeff Williams is the head of the advertising sequence and helps make decisions about course scheduling and content. 

Want to change your major to advertising?

Visit the university advising center for information about changing your major.

Challenge the conventional. Create the exceptional. No Limits.