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Communications and Marketing

Unit Logos

Columbia campus colleges and schools, comprehensive universities, university-wide centers and upper administrative units have unique logos.

All unit and subunit logos are created and provided by the Office of Communications and Marketing. Degree-granting academic units and administrative units can use either a horizontal unit logo or centered unit logo. Unit logos are intended for communications where the identification of the college or administrative unit is key. If an administrative unit is representing the university as a whole, they should use university-level logos instead of their unit logos.

Do not create a new logo or modify an existing unit logo. Before downloading or using unit logos, review and understand the usage and guidelines for unit logos as well as which version of the unit logo is most appropriate for the purpose of your message or communications.

 

Horizontal Unit Logos

  •  

    The horizontal unit logo includes the tree and gates mark with the name of the campus, college, school or center to the right of the mark with the University of South Carolina below.

  • The University of South Carolina College of Arts and Sciences logo.
     

 

Centered Unit Logos

  •  

    The centered unit logo includes the name of the campus, college, school or center typeset below the University of South Carolina.

  • University of South Carolina College of Arts and Sciences logo.
     

 

Logo Usage and Guidelines

All guidelines and usage for the centered logos and the horizontal logos apply to the unit and subunit logos as well.

  • Only use official files; do not create new logos or modify an existing logo.
  • Do not attempt to typeset a logo for another unit or center.
  • Do not alter the colors, arrangement or scale of any of the logo elements. 

 

Make It Accessible

All logos must be made accessible with the official alt text for each unit. 

Unit Alt Text Pattern: University of South Carolina [UNIT NAME] logo.

Example Alt Text: University of South Carolina College of Education logo.

 

When to Use What Logo

Do not use multiple unit logos in the same piece. Instead, use the logo that best covers both entities. If two units are jointly writing a proposal, use one of the university level marks.

  • The University of South Carolina College of Arts and Sciences logo plus University of South Carolina College of Education logo equals University of South Carolina logo.
     

 

Academic Unit Logos

  • University of South Carolina College of Arts and Sciences logo.

    Horizontal Logo

  • University of South Carolina College of Arts and Sciences logo.

    Centered Logo

Download Arts and Sciences Logos

  • University of South Carolina Moore School logo.

    Horizontal Logo

  • University of South Carolina Moore School logo.

    Centered Logo

Download Moore School Logos

  • University of South Carolina College of Education logo.

    Horizontal Logo

  • University of South Carolina College of Education logo.

    Centered Logo

Download Education Logos

  • Engineering and Computing Primary LogoUniversity of South Carolina College of Engineering and Computing logo.

    Horizontal Logo

  • Engineering and Computing Primary LogoUniversity of South Carolina College of Engineering and Computing logo.

    Centered Logo

Download Engineering and Computing Logos

  • The University of South Carolina Graduate School logo.

    Horizontal Logo

  • The University of South Carolina Graduate School logo.

    Centered Logo

Download Graduate School Logos

  • University of South Carolina College of Hospitality, Retail and Sport Management logo.

    Horizontal Logo

  • University of South Carolina College of Hospitality, Retail and Sport Management logo.

    Centered Logo

Download HRSM Logos

  • University of South Carolina College of Information and Communications logo.

    Horizontal Logo

  • University of South Carolina College of Information and Communications logo.

    Centered Logo

Download Information and Communications Logos

  • University of South Carolina School of Law logo.

    Horizontal Logo

  • University of South Carolina School of Law logo.

    Centered Logo

Download Law Logos

  • University of South Carolina School of Medicine logo.

    Horizontal Logo

  • University of South Carolina School of Medicine logo.

    Centered Logo

 Download Medicine Logos

  • University of South Carolina School of Medicine Greenville logo.

    Horizontal Logo

  • University of South Carolina School of Medicine Greenville logo.

    Centered Logo

Download Medicine Greenville Logos

  • University of South Carolina School of Music logo.

    Horizontal Logo

  • University of South Carolina School of Music logo.

    Centered Logo

Download Music Logos

  • University of South Carolina College of Nursing logo.

    Horizontal Logo

  • University of South Carolina College of Nursing logo.

    Centered Logo

Download Nursing Logos

  • University of South Carolina College of Pharmacy logo.

    Horizontal Logo

  • University of South Carolina College of Pharmacy logo.

    Centered Logo

Download Pharmacy Logos

  • University of South Carolina Arnold School of Public Health logo.

    Horizontal Logo

  • University of South Carolina Arnold School of Public Health logo.

    Centered Logo

Download Arnold School Logos

  • University of South Carolina College of Social Work logo.

    Horizontal Logo

  • University of South Carolina College of Social Work logo.

    Centered Logo

Download Social Work Logos

  • University of South Carolina Honors College.

    Horizontal Logo

  • University of South Carolina Honors College.

    Centered Logo

Download Honors College Logos

  • University of South Carolina University Libraries logo.

    Horizontal Logo

  • University of South Carolina University Libraries logo.

    Centered Logo

Download University Libraries Logos

 

Administrative Unit Logos

  • University of South Carolina Office of Administration and Finance logo.

    Horizontal Logo

  • University of South Carolina Office of Administration and Finance logo.

    Centered Logo

Download Administration and Finance Logos

  • University of South Carolina Office of Civil Rights and Title IX logo.

    Horizontal Logo

  • University of South Carolina Office of Civil Rights and Title IX logo.

    Centered Logo

 

Download Civil Rights and Title IX Logos

  • University of South Carolina Office of Economic Engagement logo.

    Horizontal Logo

  • University of South Carolina Office of Economc Engagement logo.

    Centered Logo

 

Download Economic Engagement Logos

  • University of South Carolina Office of Human Resources logo.

    Horizontal Logo

  • University of South Carolina Office of Human Resources logo.

    Centered Logo

Download Human Resources Logos

  • University of South Carolina Office of Information Technology logo.

    Horizontal Logo

  • University of South Carolina Office of Information Technology logo.

    Centered Logo

Download Information Technology Logos

  • University of South Carolina Office of the Provost logo.

    Horizontal Logo

  • University of South Carolina Office of the Provost logo.

    Centered Logo

Download Office of the Provost Logos

  • University of South Carolina Office of Research logo.

    Horizontal Logo

  • University of South Carolina Office of Research logo.

    Centered Logo

Download Office of Research Logos


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