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Communications and Marketing


The university brand includes a selection of typefaces that can support a variety of design and communication needs.

The South Carolina brand uses a few specific typefaces to provide the opportunity for flexibility and balance across all communications to a variety of audiences. Some sizes, weights and combinations work better than others. Learn about the preferred uses, sizes, weights and combinations for each typeface, and see examples of how to properly set various instances of type.


  • The text Berlingske sans extra-condensed extra-bold in that font.

Display Typeface

Berlingske Sans Extra-Condensed Extra-Bold is the brand’s display typeface. It must always be set in all-caps. It may be used for impact headlines and smaller section headers. This font is bold, modern and strong, yet it still feels friendly and approachable. It should be used in balance with Berlingske Sans and Berlingske Serif. Never set body copy in this typeface.

Uses: headlines, section headlines
Font Weight: extra bold
Substitute Typeface: Impact

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All Caps, Always

When working with Berlingske Sans Extra-Condensed Extra-Bold always remember to set your type in all caps. This typeface is never used for body copy or text.


  • The text Berlingske sans in that font.

Primary Sans-Serif Typeface

Berlingske Sans is our brand’s primary sans-serif typeface. It may be used in almost all applications. The sans-serif family should be used more than the serif family, but they complement each other nicely, so be sure to use both in your communications.

Uses: headlines, subheads, body copy, quotes, names
Font Weights: light, light italic, regular, italic, medium, bold, bold italic
Substitute Typeface: Arial



  • The text Berlingske serif in that font.

Primary Serif Typeface

Berlingske Serif is the brand’s primary serif typeface. It adds a level of sophistication to our communications, which helps balance the sleek, modern feel of our display and sans-serif typefaces. Berlingske Serif should be used as more of an accent font that supports the sans-serif, but that doesn’t mean it can’t be used more prominently if the situation calls for it.

Uses: headlines, subheads, body copy, quotes, names
Font Weights: regular, italic, medium, medium italic, bold, bold italic
Substitute Typeface: Georgia



  • The numbers 1 through 9 displayed in Karlie Extras font.

Numeric Display Typeface

Karlie Extras Regular is a numbers-only display typeface that we use for large numbers and callouts. It adds a level of sophistication and a slightly vintage feel to any composition.

The typeface is only used for numbers; do not use any other characters. If necessary, use Berlingske Serif Bold to supply any missing characters.

Uses: Large numbers and callouts
Substitute Typeface: Georgia


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Requesting Fonts

For access to a typeface license, you'll need approval from your campus communicator. Once approval is secured, complete the typeface request form.

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