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Communications and Marketing


When a unit joins a social media platform, the reach of the University of South Carolina grows. Step one is to effectively name your page, so your users can find you.

Choosing Account Names

Proceed with caution when choosing social media page names. Some platforms do not allow name editing after an account has been created. Whenever possible, “University of South Carolina” or “USC” should be listed prior to the college, department or program to reinforce institutional branding and consistency. This helps to build awareness of all units, helps users to find relevant University of South Carolina units in search results and provides a continuity that builds credibility and earns the trust of users.

Note: Names are most accessible when the beginning of each word is capitalized. For example, "USCAccessibility" is better than "uscaccessibility".

Back to USC

The usage of "UofSC" is sunsetted after the Oct. 2022 brand announcement. Due to the finite nature of social media handles, all university accounts are allowed to keep "UofSC" in their handle.

Accounts CAN change their profile NAME to contain USC. We do recommend keeping the full name of the college or organization in the bio.

Handle: @UofSCHRSM
Bio: Official Twitter page for the University of South Carolina's College of Hospitality, Retail and Sport Management.


Changing Account Handles

We do not recommend changing account handles from "UofSC" to "USC" at this time if you are an established account. If you wish to discuss a change to an account handle, please contact us for guidance.

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