Our brand pillars are key attributes of the university. Our communications should align with these pillars and explain to our audiences how these attributes are beneficial for individuals and communities.
Pillar I: Academic and Research Excellence
We create models of learning and research that uphold the highest standards
Pillar 2: Superior Student Experience
We are united by a welcoming and intellectually stimulating student experience
Pillar 3: Economic and Social Impact
We are driving entrepreneurship and visionary leadership in a thriving capital city surrounded by opportunity
Content themes align naturally with our brand pillars and are are a helpful starting point for developing a message. Common points of alignment are shown below, but any theme can be aligned with any pillar.
Our content themes are:
- Sharing the university's unique hospitality (often linked with Pillar 2)
- Championing the Gamecock family (often linked with Pillar 2)
- Making an impact in the world (often linked with Pillar 3)
- Highlighting high achievers (often linked with Pillar 1)
- Uplifting South Carolina (often linked with Pillars 1,3)
- Shaping the future (often linked with Pillars 1,3)