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Communications and Marketing

Crisis Communications

Social media is a powerful tool during emergency situations. It's critical that you know how to react and respond as a page administrator of a university-affiliated social account.

What is Carolina Alert?

Carolina Alert is USC's one-stop emergency information resource, with emergency information, procedures, safety tips and more.


Handling Crises

Should an emergency or crisis situation arise, administrators of official University of South Carolina social media accounts are asked to share information provided by official university messages only. Here's why.

Sharing information found online or not approved by the university can lead to false or confusing information reaching our community and then spreading even further online. Unless you are amplifying official communications regarding the emergency or crisis, your page should remain silent and direct any specific inquiries to official university accounts — especially Twitter and Facebook.  

Social media best practice.

Verify, Verify, Verify

During an emergency or crisis, university-affiliated page administrators are asked to share information provided by official university messages. Sharing verified information helps prevent the spread of false or confusing content. 


Challenge the conventional. Create the exceptional. No Limits.