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Communications and Marketing


Photos are a useful way to illustrate the warmth, vibrant personality and natural beauty of the University of South Carolina. Learn more about making photography selections, styling and enhancements that best represent Gamecock culture.


    We use a wide range of photography to showcase our unique people, culture and location. There are four main subject groups that can be used to tell the Gamecock story. It's important to vary both subjects and styles to create balanced compositions.

    Also, be sure to always select photos that relate well to the associated content. For example, don’t use an athletics photo to promote a portfolio review event.

  • Four photos, one with palmetto trees, one with two students walking, one with colorful canoe paddles and one with students dancing.

Accessible Photos

Images must be accessible to those with low vision and those using assistive technology. To make your images accessible, follow the university's alternative text guidelines.

University Stock Photography

The university photo collection includes a wide range of images such as campus scenes, notable buildings, university events, and classroom and laboratory environments. The images are housed on an image management system and can be downloaded for free for use in communications projects, presentations and more. 

Visit to access a public gallery of university-related images. Contact us for access credentials, which will allow you to download images. You must also create an account to view any invitation-only galleries that have been shared with you. With an account, you can log in to access invitation-only galleries, search for photos and create lightboxes of selected images. Be sure to check that the alt text is accurate and descriptive for all stock photos you use.

For specific photo needs or questions, please submit a photography request

Portrait Photos

Faculty and staff members in need of a business portrait may book an appointment for a free photo session in our photo studio. Afterward, you'll be provided with a professional-quality digital image you can use for internal and external marketing purposes.

Portraits can be requested through a photography request.  If you have a specific need for a portrait, please contact your unit's communicator for options. 


Challenge the conventional. Create the exceptional. No Limits.