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Communications and Marketing

Patterns

Add visual interest to your designs with a family of scalable brand patterns. The patterns, which are styled to represent South Carolina's welcoming nature, are available in a range of designs and brand colors. 

Patterns are a useful way to add depth and detail to your designs. Choose from three pattern styles (available in multiple color variations) to create a full-bleed texture or simplified organic edge in your layout. Only approved patterns should be used in university communications.

Download Patterns [zip]

 

Available Patterns

  • Black and white palmetto trees overlapping to form a pattern.

    Graphic Palmettos

     
  • Black and white palm leaves overlapping to form a pattern.

    Palm Leaves 1

     
  • Black and white palm leaves with gray accents overlapping to form a pattern.

    Palm Leaves 2

     

 

Using Patterns

  • Red and white palm leaves overlapping to form a pattern.

    Full Bleed

    Create full-bleed graphics, such as on the back of letterhead or the interior of a book jacket. Full-bleed patterns feel sophisticated and can be used like white space when a project allows.

  • Red and white palm leaves overlapping to form a pattern with an edge that ends midway up the page.

    Organic Edge

    Use an edge element to create distinctive, pattern-based edges on pages. This simplified pattern treatment can be layered with other objects to add interest.

  • Red and white palm leaves overlapping to form a pattern with a white rectangle in the middle of the page.

    Textural

    Add a unique background or brand-centric graphic effect to your design with textural patterns.

  • Red and white palm leaves overlapping to form a border on the edge of a white page.

    Frame

    Select a solid or patterned frame to use as a container for an element or to create an interesting border.

 

Pattern Examples

Challenge the conventional. Create the exceptional. No Limits.

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