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Communications and Marketing


Gamecock spirit is a constant throughout life at South Carolina. There's an infectious pride that radiates in Gamecocks of all ages from our littlest fans to longtime alumni.

While spirit-based images are an important part of student life, they shouldn’t be a visually dominant photographic feature. These images should be used where appropriate, not as an automatic default.

Spirit photos are mostly used for athletics, admissions, student life and alumni relations. We can show Gamecock spirit in other ways as well: through warm smiles and moments of support and friendship.

Accessible Photos

Images must be accessible to those with low vision and those using assistive technology. To make your images accessible, follow the university's alternative text guidelines

Photography Examples

  • Smiling students surround the Cocky statue to take a picture.
  • Students cheering at the football game.
  • Students cheering at the camera at the first night event.
  • Two students posing at graduation.
  • A close up of a student cheering with other students and their spurs raised.
  •  Cocky standing next to a line of cheering students.
  • The women's basketball team under confetti holding up a trophy.
  • A student smiling and shouting at an event with other students.
  • A close up of a student cheering at a sporting event.
  • Sorority member cheering and performing during an event.
  •  Giant Carolina flag waving at the football game.
  • Students at Dance Marathon.

Challenge the conventional. Create the exceptional. No Limits.