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Communications and Marketing

Points of Pride

Points of pride are an important part of our messaging. They are indicators of success that help to validate our key attributes and benefits. 

Points of pride begin with specific rankings, facts or statistics about the university — but they don't end there. To develop benefit-driven messages, we need to remember that rankings and statistics are not "the thing": What matters is not a numeric ranking or the dollar amount of a grant, but what the ranking or grant says about the university — i.e., that we are innovative in our research efforts, that our work has impact in the community and that our programs are academically rigorous.

Using Points of Pride in Communications

Points of pride have an important role in messaging, and each relates back to one or more of our three brand pillars. 

Pillar I: Academic and Research Excellence
Create innovative models of learning and research that uphold the highest standards

Pillar 2: Superior Student Experience
United by a welcoming and intellectually stimulating student experience

Pillar 3: Economic and Social Impact
Driving entrepreneurship and visionary leadership in a thriving capital city, surrounded by opportunity

 

Points of Pride

 

Pillar Points of Pride Updated Date Keywords
(hidden column)
Pillar 1 South Carolina develops world-class leaders who thrive in the global economy, with the top-ranked undergraduate and graduate international business programs in the nation. 9/2022 tag 1, tag2
Pillar 1 The University of South Carolina is South Carolina's academic leader, with more U.S. News-ranked graduate programs than any other college or university in the state.  9/2021 tag 1, tag2
Pillar 1

South Carolina is the state’s academic leader, with more than 60 nationally ranked academic programs — twice the number of any other institution in the state. (U.S. News & World Report).

9/2021 (revisit spring 2022) tag 1, tag2
Pillar 1 A model for higher education excellence, the South Carolina Honors College holds the top rating among  public honors college programs (Inside Honors 2020-2021).  9/2021 (revisit spring 2022) tag 1, tag2
Pillar 1 South Carolina is the state’s health science leader, with 20 nationally ranked health science graduate programs — more than any other university in the state.  9/2021 tag 1, tag2
Pillar 1 South Carolina's student-athletes have led the SEC's Academic Honor Roll 14 times between 2006 and the fall of 2021. In the fall of 2021, the university's student-athletes reached a departmental grade point average of 3.245, the 30th straight semester with an average above 3.0. 9/2021 tag 1, tag2
Pillar 1 The University of South Carolina is propelling advanced manufacturing, with more STEM programs than any other institution in the state.  9/2021 tag 1, tag2
Pillar 1 Bringing cutting-edge health research and innovation to the state, South Carolina is home to three federally designated Centers of Biomedical Research Excellence. 10/2022 tag 1, tag2
Pillar 1 South Carolina develops critical thinkers who become leaders in their chosen fields: During the 2020-21 academic year, the University of South Carolina was recognized as a top producer of Fulbright scholars. 9/2021 tag 1, tag2
Pillar 1 South Carolina develops critical thinkers who become leaders in their chosen fields; students and recent alumni have earned over 1,200 national fellowships and scholarships valued at more than $38 million since 1994. Included are Marshall, Rhodes, Truman, NSF, Fulbright, Goldwater, Madison, Udall and Hollings Scholars, among others.  5/2022 tag 1, tag2
Pillar 1 The University of South Carolina’s sport science programs rank in the Top 5 in the country. The ranking includes the Arnold School of Public Health's exercise science and athletic training programs and the College of Hospitality, Retail and Sport Management’s sport and entertainment management program. (Global Ranking of Sport Science Schools and Departments.) 1/2023 tag 1, tag2
Pillar 2 South Carolina's student experience is second to none. Led by its pioneering, globally recognized freshman seminar University 101, South Carolina earned the No. 1 spot among public universities for first-year experience (U.S. News & World Report).  9/2022 tag 1, tag2
Pillar 2 South Carolina welcomes and supports veterans and military service members: The university is ranked No. 1 on the 2022 Military Times Best for Vets: Colleges list. 9/2022 tag 1, tag2
Pillar 2 Alumni of South Carolina join a global family bound by loyalty: Gamecock Nation includes 340,000 alumni worldwide and more than 200,000 alumni in South Carolina.  1/2023  tag 1, tag2
Pillar 2 South Carolina offers a world of pathways to a life of learning and leadership, with more than 300 degree programs. 9/2021 tag 1, tag2
Pillar 2 South Carolina's intellectually stimulating living and learning communities are ranked No. 6 in the nation among public universities (U.S. News). The university has 13 living and learning communities, including the Galen Fellows health science community and the Rhodos Fellows community for information, design and computing. 9/2022 tag 1, tag2
Pillar 2 South Carolina offers a stimulating and comprehensive environment for health science students, with more than 100 health science degree programs. 9/2021 tag 1, tag2
Pillar 2 The university's Columbia campus offers a world of opportunity in a vibrant capital city. Columbia among the Best Cities for Jobs, according to a 2021 study by WalletHub. 9/2021 tag 1, tag2
Pillar 2 The university is committed to undergraduate research, with its Magellan Scholar Program having awarded more than $5 million to nearly 2,000 undergraduates. The students’ faculty-mentored research efforts improve their competitiveness in the job market and in applying to graduate school. 3/2021 (new info expected spring 2021) tag 1, tag2
Pillar 2 A model for student success initiatives, USC Columbia's graduation rate is more than 20 percent higher than the national average.  10/2022 tag 1, tag2
Pillar 2

With a welcoming environment defined by its Southern hospitality and sense of family, South Carolina was named one of Forbes' Best Employers by State (2021).

9/2021 tag 1, tag2
Pillar 3

The University of South Carolina is the state's leading educator, awarding nearly 12,000 degrees per year.

9/2022 tag 1, tag2
Pillar 3 South Carolina is an engine of opportunity for S.C. students; two-thirds of all students in the University of South Carolina system are in-state students.  9/2021 tag 1, tag2
Pillar 3 The University of South Carolina's graduation rate ranks among the Top 10 percent for public universities. 1/2022 tag 1, tag2
Pillar 3 The University of South Carolina offers a high-quality education at a reasonable cost; U.S. News named the university a Best Value School (2022).   1/2022 tag 1, tag2
Pillar 3 A leader in supporting equity in education, South Carolina's African American graduation rate is in the Top 10 percent of public universities.  7/2022 tag 1, tag2
Pillar 3 The University of South Carolina system is committed to serving every qualified student; 40 percent of all students enrolled at an in-state public university at the bachelor’s degree or higher level attend one of USC’s locations. 9/2021 tag 1, tag2
Pillar 3 South Carolina is committed to equity in higher education: African American freshman enrollment has more than doubled since 2017. 9/2022 tag 1, tag2
Pillar 3 South Carolina provides more opportunities for African-American and minority students than any other institution in South Carolina, leading in both enrollment and graduation. 9/2021 tag 1, tag2
Pillar 3 South Carolina is confronting discrimination and teaching important lessons of history through its Anne Frank Center, the only partner site of Amsterdam’s Anne Frank House in North America. 10/2022 tag 1, tag2
Pillar 3 South Carolina drives entrepreneurship and innovation in the state and beyond; the university is consistently recognized as among the Top 1 percent of patent-producing universities in the world by the National Academy of Inventors (2013-21). 9/2022 (2021 list released Sept 2022) tag 1, tag2
Pillar 3 The University of South Carolina is in the top 5 percent among U.S. universities for conferring doctoral degrees to African American students, according to the National Science Foundation. 9/2021 (2021 NSF report, updating in Oct) tag 1, tag2
Pillar 3 South Carolina is meeting the state’s health care needs, with 4,000 health science degrees awarded each year. 9/2021 (should update) tag 1, tag2
Pillar 3 South Carolina is helping to meet the state’s need for new nurses, graduating 800 nurses systemwide per year. 9/2022 tag 1, tag2
Pillar 3 South Carolina is meeting the state’s health care needs, with more than 18,000 students enrolled in health science programs. 9/2021 (need John and Abe to dig into this) tag 1, tag2
Pillar 3 South Carolina is an economic engine, with the University of South Carolina system and its alumni pumping $6.2 billion into the state’s economy every year. 9/2021 (2021 econ impact report) tag 1, tag2
Pillar 3 The University of South Carolina is located in a thriving capital city. Columbia, S.C., was listed among the Top 5 Best Places to Start a Career in a 2021 report from WalletHub.  5/2022 tag 1, tag2
Pillar 3 South Carolina is accelerating economic innovation, creating student opportunity and driving research leadership through its vital business partnerships with companies like IBM, Boeing, Apple, Verizon, Siemens, Nephron, Yaskawa Motoman and Samsung 1/2023 (ask Jeff at least once a year) tag 1, tag2
Pillar 3 An investment in South Carolina is an investment in the state: There is a $25 return to the state’s economy for every dollar invested in higher education (from study on the impact of higher education on the state of S.C.). 9/2021 (2017 report) tag 1, tag2
Pillar 3 The University of South Carolina and its alumni drive the state’s economy by supporting 1 in every 9 jobs in the Midlands region and more than 63,000 jobs statewide. 9/2021 tag 1, tag2
Pillar 3 South Carolina enriches the quality of life in the state, driving economic and social innovation as the state’s most comprehensive research university. 9/2021 tag 1, tag2
Pillar 3 South Carolina is committed to equity in higher education: In 2022, nearly one-quarter of its first-year students were from underrepresented minority backgrounds, an increase of 15 percent from 2021. 9/2022 (updated w/ SEC proof points) tag 1, tag2
Pillar 3 The Carolina Teacher Induction Program works with 90 schools statewide to support and retain new teachers. The program has a 98 percent teacher retention rate. 10/2022  
Pillar 3 The University of South Carolina creates vibrant communities statewide, with eight system institutions, 20 locations, almost 14,000 employees (19,000 counting student workers) and more than 200,000 alumni living in South Carolina. 9/2021  

 

 


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