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Communications and Marketing

University Guidelines

The Division of Communications and Marketing has established guidelines for university-affiliated social media accounts. Violation of either the guidelines or social media policy can lead to suspension of your administrative privileges.

The following guidelines apply to faculty and staff members, including student employees, who engage in online conversations through social media channels for work-related purposes. Violation of the university's guidelines and/or official policy for using social media can result in loss of your administrator status and can affect the sharing of your unit's information on official university social media accounts. 

Guidelines for Account Setup and Administration

  1. Accounts made for a university unit must be created by an employee or representative who has been given authorization by the department head or supervisor appointed by the department head.
  2. Units must provide the university’s social media strategist with account information and contact information for individual(s) authorized by the department to create, operate, monitor and edit accounts on an ongoing basis (i.e. page or account administrator). 
  3. All social media accounts created on behalf of the university must be linked to a department’s email account, never a personal email account.
  4. More than one university employee must have administrative access to the account.
  5. Students may not be named as administrators.

Representing a Unit on Social Media

We've provided you with the basics for managing a social media account in ways that are meaningful to brand fans. Now, here are references that should guide your day-to-day interactions as a representative of the university. We urge you to know and understand the following communications policies. If you have any questions, please contact the Dibvision of Communications and Marketing.



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