Education

B.A., Advertising, University of South Carolina - Columbia
M.A., Integrated Marketing Communication, University of Colorado - Boulder

Background

Ed Chambliss has spent his entire career in advertising and marketing. — first, as a working copywriter at BBDO, then as a professor and department head in a post-graduate creative advertising school. After earning his master's degree, he joined an agency in Los Angeles, where he worked his way up from account manager to CEO (while also teaching at UCLA Extension.) Most recently, he published his first book about how to change business so that companies can profit by serving everyone, and not just shareholders.

Teaching

Chambliss believes the point of education isn't just to memorize information and learn new skills. Rather, it is to transform yourself as you internalize the new things you encounter. This makes learning a very personal journey where the real changes occur on the inside. As such, Ed believes in helping individuals examine their own beliefs, challenge them, and evolve them to a broader understanding of how the world works.

Research Interests

Shareholder primacy, corporate sustainability, human scale development and brand quantification.

Recent Publications

"How market segmentation limits brand success," Ad Age, July 20, 2022.
"Efficiency vs. Effectiveness: What Low- and Middle-Income Countries Can Learn from a Key Business Mistake in the Developed World," NextBillion, July 5, 2022.
"SEC Climate Disclosures Are Just What Business (And The Rest Of Us) Need," Chief Executive, April 18, 2022.
"The Big Business Opportunity in Sanctions," CEO World, April 14, 2022.