Jennifer Healan began her career at McCann-Erickson, first in Atlanta and then in
New York City. It was here Jennifer first worked on Coca-Cola brands, developing
creative for North America powerhouse brands Diet Coke, DASANI, POWERADE & Coca-Cola
for six years.
In 2006, Healan moved to Jacksonville, Florida, to be with her husband. She joined
Nemours, one of the country’s largest pediatric healthcare organizations, as director of brand management where she developed their first enterprise-wide marketing campaign and introduced them to the
integrated marketing communications platform.
In 2011, Jennifer returned to Atlanta where she is now group director of integrated
marketing content for Coca-Cola in North America. She led the content strategy and
development of the past four Super Bowl campaigns including the award winning Polar
Bowl campaign, the emotionally provocative "It’s Beautiful" campaign that started
a cultural conversation in America and this year’s #MakeItHappy campaign that celebrated
changing online negativity to positivity.
Russ Mischner is a senior manager within the Integrated Marketing Communications group
at The Coca-Cola Company. In this role, he leads content strategy and development
for brand Coca-Cola’s U.S. Teen recruitment efforts. Recent Teen programs include
the "AHH Effect," "While Your Tongue Is Young" and the "Share a Coke" summer campaign.
Prior to joining Coke, Mischner served as a broadcast creative manager at The Home Depot where he drove its multichannel
advertising efforts, including the rebranding in 2009 from its longtime tagline "You
Can Do It. We Can Help." to "More Saving. More Doing."
Mischner also has extensive experience across different consumer categories on the agency-side
as well, with previous stints at mcgarrybowen New York working on Reebok and Marriott
International and Ogilvy & Mather New York on AT&T Wireless.
Russ is a native of Camden, South Carolina and a 2000 graduate of the University of
South Carolina School of Journalism and Mass Communications.
Sarah Traverso began her career as a consultant at Anderson Consulting. Later, with
APR Group, she learned the ins and outs of the advertising world and commercial filmmaking.
It was during this time that Sarah helped create popular national campaigns for the
Coors Brewing Company.
To expand her skill set, Traverso moved onto the agency side in order to gain more first-hand production experience.
As an agency producer at Deutsch LA, she was tasked with creating the then popular
Old Navy campaigns. Later, with J. Walter Thompson, she produced campaigns for many
clients including the United States Marines. Finally, for Fitzgerald + Co, she was
introduced to the world’s most popular brand, Coca-Cola. With so much hands-on experience
working on large advertising campaigns, she was quickly recruited to come work for
The Coca-Cola Company.
As group director of multi-media production and head of agency operations for The
Coca-Cola Company, North America, she and her team lead all production content across
the entire Coca-Cola portfolio. Recent productions include Coca-Cola’s Super Bowl
campaigns "Polar Bowl," "It’s Beautiful" and "Download Happiness."