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UofSC students sweep AAF awards

Posted February 28, 2019
By Rebekah Friedman, communications manager


University of South Carolina students, including many from the School of Journalism and Mass Communications, swept the student awards at the American Advertising Federation of the Midlands’ annual gala on Feb. 16. 

Fourteen awards were presented to students, including two Special Judges’ Awards, five Gold Student ADDY Awards and eight Silver Student ADDY Awards. In addition to the group awards earned by Garnet & Black magazine and CreateAthon at USC, several advertising and visual communications students also won individual awards.

 “This was one of the best showings in recent memory for J-school students,” said Associate Professor Van Kornegay, head of the SJMC’s visual communications sequence. “Not only do our students have creative ideas, but they’re also skilled at executing those ideas in ways that separate them from the competition.” 

Gold winners will advance to regional competitions; those who place there will advance to the national level.

“Awards are domain validation for the creative services departments at ad agencies,” said Jeffrey Williams, an instructor in the J-school’s advertising sequence. “The students winning these awards have worked tirelessly to make their work competitive. As a professor, it’s rewarding to see them have their first taste of success in this exciting industry.” 

Student Winners:

BEST OF SHOW

  • Garnet & Black Staff for the Garnet & Black 2018 covers

SPECIAL JUDGES' AWARD

  • Collin Morvay, Steven Tapia, Keylan Hanna & Fred Dao for “Welcome to The Warmouth”

SALES & MARKETING

Publication Design

  • Silver Student ADDY Award: the Garnet & Black Staff for the magazine design of Garnet & Black Winter 2018
  • Silver Student ADDY Award: Rachel Johnson for the book design of “Hip-Hop: From New York to Columbia”

Publication Cover Design

  • Gold Student ADDY Award: the Garnet & Black Staff for the Garnet & Black Spring 2018 Cover

Publication Editorial Spread or Feature – Single

  • Silver Student ADDY Award: the Garnet & Black Staff for “Empowerment”

Publication Cover/Editorial Spread or Feature – Campaign

  • Gold Student ADDY Award: the Garnet & Black Staff for the Garnet & Black 2018 Covers

ONLINE/INTERACTIVE

Social Media – Single Execution

  • Silver Student ADDY Award: Jordan Grimmesey for “Just as Bad”
  • Silver Student ADDY Award: Rachel Johnson for “Gamecock Football – Our State”

FILM, VIDEO & SOUND

Television Advertising – Single Spot

  • Gold Student ADDY Award: Carson Light for “Decades with Coca-Cola”
  • Silver Student ADDY Award: Jordan Grimmesey for “Just as Bad”

ELEMENTS OF ADVERTISING

Visual Logo Design

  • Gold Student ADDY Award: Create-athon at USC for the Mammoth logo, created for the 12,000 Year History Park Team

Illustration – Single

  • Silver Student ADDY Award: the Garnet & Black Illustrator for their single illustration

Still Photography – Single

  • Silver Student ADDY Award: Kate Eagleton & Emma Jette for “Voldemort’s Return”

Cinematography – Single

  • Gold Student ADDY Award: Collin Morvay, Steven Tapia, Keylan Hanna & Fred Dao for “Welcome to The Warmouth”

See the full list of winners here.


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