Assistant Director, Public Relations
Covering: Business, law, humanities, social sciences, retail, information technology, alumni, Palmetto College
Peggy Binette has been a media relations professional for more than 20 years.
As assistant director, Peggy promotes research, programs and events for the College of Arts and Sciences, the Darla Moore School of Business, the School of Law, the College of Hospitality, Retail and Sport Management and Palmetto College. She is the primary contact for the university’s sustainability initiatives and is a communications liaison to the university’s comprehensive and regional campuses. She is actively involved in the Office Communications and Marketing’s social media team, which is responsible for content and strategy for the university’s social media presence.
Before joining the university’s staff in 1994, Peggy worked in advertising as a sales executive and as an account executive for Price McNabb Inc., managing advertising and marketing communications for McDonald’s co-ops accounts in South Carolina, North Carolina and Georgia.
A native of Basking Ridge, NJ, she is a 1988 graduate of the University of South Carolina’s School of Journalism and Mass Communications. Married to longtime former Gamecock assistant sports information director Brian Binette, Peggy often can be found on youth sports fields throughout the state, watching her sons play soccer, or reading.