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Darla Moore School of Business

  • center for marketing solutions

The Center for Marketing Solutions is one of the Moore School’s renowned research and partnership centers. Within the center, students work on project-based solutions for corporate partners and engage with client leadership to build a professional footprint while still a student.

Real-world experience that sets you apart.

Our partner companies turn to the Center for Marketing Solutions to leverage the collective expertise, experience and energy of the Darla Moore School of Business' stellar students and industry-leading faculty. Together, our project teams test their classroom learning and gut instincts to develop solutions and creative thinking that drive new marketing strategies.

When you choose a concentration track for your marketing major, it opens a door. You’ll take part in real-world learning experiences with national employers during your undergraduate studies — a major advantage that expands networks and opportunities. In addition, you’ll participate in professional groups and events like the American Marketing Association and the Moore School’s annual CMO Summit.

In recent years, students have built on their studies with experiential learning through the Center for Marketing Solutions for clients and products such as:

  • ESPN SEC Network Launch
  • Coca-Cola Surge and Sun Drop Research and Rebrand Strategy
  • Lionsgate Entertainment Movie Universal Branding
  • Sonoco Corporate Sustainability Research



“It’s a win-win for ESPN and the SEC Network to partner with the Darla Moore School of Business. We had the opportunity to tap into our core audience and at the same time provide a genuine learning experience for the students.”


Challenge the conventional. Create the exceptional. No Limits.