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Darla Moore School of Business

  • Three students working in the Moore School's Data Lab.

Applied AI & Data Lab

Investing in Data

Founded in 2019, the Moore School’s Applied AI & Data Lab—formerly the Data Lab—is a hands-on learning hub that helps students become data proficient, AI fluent, and future-ready.
 
The lab supports students as they build from essential Excel and spreadsheet-modeling skills to more advanced statistical analysis and machine-learning methods. Students also receive hands-on support with analytical and programming tools such as R and Python, helping them understand, apply, and communicate effectively using the tools and approaches common in today’s workplace.
 
As part of its evolving mission, the lab is expanding its emphasis on generative AI. Students learn not simply how to use AI, but how to use it effectively and responsibly: prompting with purpose, critically evaluating outputs, understanding governance considerations, and applying sound professional judgment in real-world business contexts.
 
The Applied AI & Data Lab helps students transform data into decisions and AI into business value. AI fluency is becoming the new spreadsheet literacy—a foundational capability for business professionals across nearly every discipline, whether or not “AI” appears in the job description.

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