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Darla Moore School of Business

  • Marketing

Path to the Consumer

Marketing has always played a vital role in a company’s success, but now more than ever it will have an even greater impact on which companies win or lose. Why? At the forefront of business competitiveness and profitability is marketing and as a result, the knowledge of how to create a competitive strategy leveraging marketing and sales skills is in high demand. At the heart of every successful company is a great idea and finding someone willing to pay for it.  The Marketing Department is committed to teaching the marketing and sales skills required to identify this winning path to the consumer.


Challenge the conventional. Create the exceptional. No Limits.